Welcome to Activism HQ

Where changemakers get to work

“Get informed. Get outraged. Get inspired. Get active.” Dame Anita Roddick

What we do

We are a brand that fights social and environmental injustice. We have a full time activism team at HQ and local teams around the world dedicated to planning what, where and how we campaign.

We want to change the system, so wherever possible we focus our energy on a change in law or policy. We harness the majestic power of our collective around the world to get there.

Find out how we create change and what we fight for.

The woman who gave us our courage

Read about our fearless founder, Dame Anita Roddick, and why she’s in everything we do.

Find out more

Why we do it

We do it because we were founded on the core belief that business must be a force for good. It drives everything we do and we’re pretty good at it. In 35 years, we’ve helped eradicate animal testing in the cosmetics industry in Europe, championed the changing of laws on domestic violence and brought awareness and funding to the HIV crisis. We’ve campaigned against human trafficking, the burning of the rainforest and human rights abuses in the Niger Delta. Find out what else we’ve campaigned on.

Pretty good going for a brand that sells shampoo.

Discover more