Grow Wild
For women and girls who refuse to shrink themselves.
As part of our 50th anniversary we're proud to introduce our Grow Wild campaign, encouraging people everywhere to unapologetically take up space. For 50 years we have stood with and for women that refuse to shrink themselves.
MEET OUR WILDFLOWERS
Leigh-Anne Pinnock
Multi-platinum solo artist and racial equality advocate.
Leigh-Anne's favourite: Born Lippy
"Stepping out on my own and reclaiming total creative control over my music taught me everything about what it means to grow wild."
Jameela Jamil
Actor, broadcaster and I Weigh movement activist.
Jameela's favourite: Shea Body Butter
"The Body Shop has spent 50 years proving that you don't need to shame, harm and exclude women in order to be successful."
Paloma Faith
BRIT Award-winning singer-songwriter and author.
Paloma's favourite: Vitamin E Day Cream
"I have never had an interest in performing a polished, edited version of womanhood. The real magic happens when we’re honest."
Ashley James
Presenter and body-confidence advocate
Ashley's favourite: Shea Body Butter
"I’ve been using The Body Shop’s Body Butters since I was twelve years old, so fronting this campaign feels like a beautiful full-circle moment."
At the heart of Grow Wild sits our Wildflowers: these four incredible women who have carved out their own paths, challenged the status quo, and consistently used their platforms to speak out on the issues that matter.
Just like Wildflowers, they don’t ask for permission to grow. They flourish in unexpected places, take up space boldly, unapologetically, and on their own terms.
They are Rebellious By Nature™.