The intensely nourishing properties of shea butter lie in its rich texture and high fat content. This is why Ghanaian women have used shea butter to nourish and protect their face, body, hair and lips from dry Saharan winds for generations. Our founder, Dame Anita Roddick, discovered the beauty secrets of shea butter when she first visited Ghana in 1992 and met the inspirational women who treasure it. These are the experts who put the she in every shea.
We’ve sustainably sourced our Community Trade shea butter from the Tungteiya Women’s Association in northern Ghana since 1994. 640 women from 11 villages handcraft 390 tons of shea butter for us every year using an 18-stage process passed from mother to daughter for generations. Each woman takes two days to expertly produce our shea in 25kg batches using traditional techniques to ensure the highest quality.
As well as paying a fair price, we pay a premium to help empower these women and help them to achieve an independent income, increased confidence and respect. This premium also helps fund community projects that positively impact the lives of 49,000 people across 11 villages every year. These community projects include building 7 schools that educate 1,200 students and enabling access for the community to safe water and health centres.
Enriched with Community Trade shea butter handcrafted in Ghana, our head-to-toe Shea range intensely nourishes dry skin and hair. Our new, richly textured Shea Butter is 100% natural and can be applied to dry face, body, lips and hair or used to create your own DIY beauty recipes. You can also richly replenish dry, prone to damage hair with our new, 3-step Shea haircare routine.
Did you know that handcrafted Community Trade shea butter is the core ingredient in our iconic, indulgently textured Body Butters?* This includes our Shea Nourishing Body Butter, which is now 100% vegan and provides very dry skin with 72 hours of ultra-rich moisture. *Excluding Mango Body Butter.
STEP 1: SHAMPOO
For very thin and dry hair, gently cleanse once or twice a week with Shea Butter Richly Replenishing Shampoo. For normal hair, apply as often as you like. Don’t worry – your hair won’t feel stripped of moisture.
STEP 2: CONDITION
Rinse and apply the Shea Richly Replenishing Conditioner from the scalp to the ends of the hair. Pay extra attention to split ends or hair damaged by colourants. It also helps detangle hair and makes it easier to comb, especially if it’s curly or wavy.
STEP 3: HAIR MASK
Apply the Shea Butter Richly Replenishing Hair Mask on wet or dry hair, gently massaging from the scalp to the ends. This intensely nourishing treatment will help protect hair from harsh, cold weather that causes loss of moisture and dryness. Leave it in for 5-10 minutes and rinse off. For best results, apply 2-4 times weekly. For damaged hair, apply to tips daily.
STEP 4: EXFOLIATE
Gently buff wet skin with the Shea Exfoliating Sugar Body Scrub. Massage on dry areas like knees, elbows and heels in a circular motion before rinsing. This will help remove dead skin cells and unclog pores. It also improves and refines the skin’s texture and evens your skin’s tone.
STEP 5: CLEANSE
Next, lather up with the richly textured, gently cleansing Shea Shower Cream to help remove any residual impurities. You can also use Shea Soap to gently cleanse skin in the bath or shower.
STEP 6: MOISTURISE
Finally, towel dry and apply the moisturiser of your choice, depending on your favourite texture. The new, multi-purpose Shea Butter has an intensely rich, creamy texture that melts into body, face, hair, lips and feet. For lightweight hydration, apply Shea Butter Lotion. For a thicker texture, moisturise with Shea Nourishing Body Butter. Apply Shea Hand Cream daily, massaging a generous amount into your cuticles. Whenever your lips feel dry, give them rich moisture and protection with Shea Lip Butter or new multi-purpose Shea Butter.