To maximise the longevity of your men's fragrances, apply them to pulse points where your skin is naturally warmer - wrists, neck, chest and behind the ears. Moisturised skin holds scent better, so consider applying an unscented body moisturiser before your fragrance, or use matching body care products to layer the scent. Our fragrances for him perform best when applied after showering, when your pores are open and receptive. Avoid rubbing your wrists together after application, as this breaks down the fragrance molecules and reduces longevity. For all-day freshness, consider carrying a travel-sized version for touch-ups.