Our Values
Empowering women and girls
We’re a feminist brand and empowering women and girls is at the heart of everything we do. We want our products to be an expression of self-love when women use them, and we reject the beauty industry’s rules on how our bodies should look. We promote women’s self-esteem, celebrate female leadership and through our Community Fair Trade programme, we work to bring employment and help empower communities all over the world. Find out more here.
Hard-working, natural ingredients
Our products are rooted in hard-working, natural ingredients for hard-working, beautiful bodies. We search all over the planet for the best ingredients to help you scrub up your body with lashings of love. Discover more about our Community Fair Trade programme, which sources ingredients from thousands of producers and artisans and benefits communities worldwide, as well as an extensive ingredient glossary and a breakdown of exactly what we mean by natural and natural origin ingredients.
Growing partnerships supporting communities
Our pioneering Community Fair Trade programme has been going strong since 1987. It’s our way of sourcing ethical, high-quality ingredients and accessories from around the world, while trading fairly with suppliers. This helps our Community Fair Trade partners gain market access and invest in social and environmental projects that benefit their communities, and it helps us fill our products with the good stuff. Discover how this programme drives real change in the world and helps us be a force for good.