VEGAN AND VEGETARIAN BEAUTY
100% Vegan. We’re on our way there.
If you've ever said hello to a dog, seen a nature documentary or a picture of a baby goat, you’ll know that animals are pretty special. They're living breathing reminders that this planet wasn't made only for us. Some of these creatures have been around long before us, propping up vast ecosystems. Lots of them know how to play, they feel fear, they suffer. Many of us understand this intuitively, but somehow animal products keep turning up in our beauty.
Of course, you’ve been doing what you can. You’ve been trying to make the right choices but there are a lot of choices to make. Even with the best of intentions, there is still so much about the ethical impact of beauty that is swept under the carpet.
Good news for you is, we really care about what’s under the carpet. And this is not our first rodeo. We were born ready for this.
* By December 2023, we aim to have all our product formulas certified by The Vegan Society. It is possible that old formulations which have not been certified by The Vegan Society may still be present in the market at that point, as those products are being sold through.