Anita campaigningAnita campaigning

Welcome to Activism Hub

Where changemakers get to work

“Get informed. Get outraged. Get inspired. Get active.” Dame Anita Roddick

“Get informed. Get outraged. Get inspired. Get active.” Dame Anita Roddick

Anita Roddick

What we do

We are a brand that fights social and environmental injustice. We have a full time activism team at HQ and local teams around the world dedicated to planning what, where and how we campaign.

We want to change the system, so wherever possible we focus our energy on a change in law or policy. We harness the majestic power of our collective around the world to get there.

Find out how we create change and what we fight for.



We’ve never been cynical about the potential of the human spirit. As our founder Dame Anita Roddick once said, ‘cynicism is what passes for insight when courage is lacking.’ We believe young people have all the potential, but right now, they have none of the power.

The future of the world cannot be left to a bunch of bureaucrats in sharp suits. Young people are creative, open-minded and full of the right questions. We know they’ve got the imagination, energy and grit to stick up for what’s right. They are politically active, demonstrating time and time again that they are prepared to show up for our community, our planet and our future.

So why do we keep underestimating them? There has never been a more critical time for them to have a voice. We’re going to campaign hard to make sure they do.


Our new research has revealed that 8 in 10 young Australians (82%) believe the current political systems need drastic reforms to be fit for the future and 70% of Australians agree that there’s a need for younger people in government.

To ensure young people's voices are heard and to give a platform to the issues that matter most to them, The Body Shop hosted its Great Youth Debate.

Watch the full debate via the link below.

The woman who gave us our courage

Read about our fearless founder, Dame Anita Roddick, and why she’s in everything we do.

Women with megaphone

Why we do it

We do it because we were founded on the core belief that business must be a force for good. It drives everything we do and we’re pretty good at it. In 35 years, we’ve helped eradicate animal testing in the cosmetics industry in Europe, championed the changing of laws on domestic violence and brought awareness and funding to the HIV crisis. We’ve campaigned against human trafficking, the burning of the rainforest and human rights abuses in the Niger Delta. Find out what else we’ve campaigned on.

Pretty good going for a brand that sells shampoo.

What can you bring to the fight?

Everybody has an activist talent. A superpower that helps in any cause. What’s yours?

Two faces juxtaposition

Join the fight

Our activism would be nothing without you. We need the energy, grit and courage of our collective who see injustice and demand change.

No two changemakers are built the same. Loud or quiet. Big or small. Gentle or tough. There’s a place for everyone in all of our campaigns.

We’re launching a global Be Seen. Be Heard campaign to amplify youth voices in public life. Discover why it’s so important to us.


“So now it’s over to you – it’s your turn to weave the stories of the next generation and make the impossible come true.”

Dame Anita Roddick

More about our campaign

Faces used for the be seen be heard campagin


All the potential but no power. Read why we’re launching a global campaign to amplify youth voices in public life.

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Girl activist

What kind of changemaker are you?

No two changemakers are built the same. Discover what kind of changemaker you are and what you can bring to the fight.

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Be seen be heard

Stop underestimating young people

The arguments that exclude young people from democracy are getting weaker. We don’t think they stack up anymore.

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Youth Panel

Our Youth Collective

Learn how we're putting young people at the heart of our business decisions. We see you, we hear you.

Read more