DOING BEAUTY DIFFERENTLY
Explore our Most Loved icons
Meet our Most Loved
This year marks our 50th anniversary, and in celebration we're spotlighting our Most Loved icons - products that are most loved by you, and have helped shape five decades of doing beauty differently.
Grounded in nature. Powered by nature. Rebellious by nature.
Meet the bestsellers that are shaped and loved by all your beautiful bodies, all around the world.
Our zingy haircare hero
Ginger Anti-Dandruff Shampoo
Traditional anti-dandruff products have long been riddled with stigma and shame. We put a big dollop of zing into the scalp care thing, and brought some unapologetic confidence to shoulders everywhere.
Ginger Anti-dandruff Shampoo
Help clear flakes and leave dry, itchy scalps feeling soothed
It’s hydration, boosted
Vitamin E Day Cream
We source the raspberry seed oil found in our Vitamin E Day Cream, from juice industry leftovers. In an industry built on excess, making something beautiful from what others discard has been our kind of rebellion since the seventies.
Taboo Breaker
Hemp Hand Protector
We championed hemp when others feared the taboo, even facing down the law. Because when it comes to heavy-duty, hardworking protection, it's your skin that wins. Every single time.
The makeup-melter
Camomile Sumptuous Makeup Cleansing Butter
The first major beauty brand to prove effective, sumptuous cleansing doesn’t require a premium price tag. Made with Community Fair Trade ingredients, it melts away makeup gently under 30 seconds. That’s our kind of luxury.
Our world-famous tubs of love
Shea Body Butter
The first body butter, powered by one of the industry's longest Community Fair Trade partnerships. Filled with rich and nourishing shea butter handcrafted by brilliant women in Ghana. Always for a fair wage.
For skin that thrives, not just survives
Edelweiss Daily Serum Concentrate
A symbol of rugged purity, this rare and iconic mountain flower is only found in very high altitudes (1,500 to 3000m), where it survives extreme conditions. If in doubt, be more edelweiss.
Exclusive 50th anniversary gift
Our gift to you, when you spend £50.
For a limited time only - T&Cs apply.
