DREAM BIG

Join us this Christmas as we team up with the global children’s charity Plan International to help unlock girls’ dreams in Brazil and Indonesia.*

Unfortunately, even today, some girls and women in Indonesia and Brazil don’t have access to education, are unemployed, and earn less than men when they do work. We’ve teamed up with Plan International to contribute to projects that give these young women the tools they need to dream big and succeed in life.

HOW YOUR PURCHASES CAN HELP

The work we fund with Plan International in Brazil and Indonesia means that we can support these young girls with the knowledge, education and tools to push their careers even further. Together, we will support young girls to take control of their own lives so they can become independent and successful women in the future.

This Christmas, money from your purchases will go towards our campaign to make this possible. Keep on reading to discover where the money’s going and find out about the projects we’re excited to be funding and supporting.

WHY WE CHOSE PLAN INTERNATIONAL

We love working with charities that have the same beliefs as us and working with Plan International is no different. Working with 54,000 communities in 75 countries, Plan International are leading the global movement to campaign for the rights of young women and girls.

Working with them means that policies are being effectively changed at local, national and global levels. Considered world experts when it comes to the rights of young women and girls, Plan International understand their global reach and use this in a way that strives to achieve equality for those in their support network.

OUR PROJECTS

HOW WE’RE MAKING A DIFFERENCE

Supporting young girls with the tools and skills they need is a vital part in ensuring we can help unlock girls’ dreams. This is why, together with Plan International, our bespoke 18-month programme will be providing young women with vocational training and skills, so that they can start their own businesses or find safe and decent employment. Through these projects, we will reach 1,500 people in Brazil and Indonesia.

OUR PROJECT IN BRAZIL

WHAT IS THE PROBLEM?

Unemployment in Brazil is a rising problem with 31.1% of young women unemployed, and because 60% of those who live in extreme poverty are under the age of 19, it becomes even harder to unlock their dreams. We will equip them with the skills and knowledge they need to enjoy a life where they no longer struggle to make a living, and can benefit fully from the foundation of a secure, well-resourced education.

WHAT ARE WE DOING TO HELP?

This Christmas, with your support, we will provide training and skills to 75 young women aged between 18-24 in northern Brazil to become community outreach workers or social educators, empowering those around them. These 75 young women reach a further 200 adolescent girls (aged 15-17), using the skills they have learnt to enhance their leadership potential and support them to earn a safe and decent living. 

Being able to gain this qualification will enable these young women to work in the expanding Brazilian aid and social work sectors so they can make informed decisions that have a positive impact on young girls and women.

In addition to the 275 girls who will benefit from this project, a further 1,000 young women will feel the value of the project’s outreach activities, including online and community-based campaigns, dialogue circles and peer mentoring.

ALICE’S STORY

Alice grew up in Brazil, and although her family didn’t have much, she was raised in a happy household with her mother, stepfather and two siblings.

Sadly, Alice’s sister passed away from meningitis, naturally causing a sadness in her family – especially with her mother who became severely depressed. It was these struggles that encouraged Alice to educate herself more through Plan International’s programmes.

These platforms allowed Alice to learn about her rights, as well as develop her leadership skills and performance in public speaking. Thanks to the knowledge of these rights, Alice knew that even as a young mother herself, she could still attend one of the most respected universities in the region. She hopes to become a teacher in the future and share her knowledge with others.

OUR PROJECT IN INDONESIA

WHAT IS THE PROBLEM?

Indonesia is one of the fastest growing Asian economies, but many rural communities are reliant on agriculture for work, with many young people joining their family in unpaid subsidence work or migrating to urban areas to seek other opportunities. High youth unemployment affects women the most, due to poor access to education and the expectation to perform traditional gender roles. As many young women are prevented from working outside the home, it can be difficult for girls to gain the skills they need to become independent and participate meaningfully in their communities.

WHAT ARE WE DOING TO HELP?

We’re getting involved in one of the most deprived provinces in eastern Indonesia where the lack of work leads to poverty, early marriages and unsafe migration. The work we will do with Plan International in this area is a great way to help break down stereotypes, creating a supportive and enabling environment that encourages young girls and women to flourish.

This work will include vocational training, support for 330 young people (80% women), as well as providing knowledge to find a job and business coaching.

METTY’S STORY

Metty is a young farmer living and working in one of the poorest provinces in eastern Indonesia, where she grows organic fruit and vegetables.

Joining Plan International’s Green Skills Project has motivated Metty to become an organic entrepreneur, giving her the confidence to embrace organic farming so that she can provide a steady income for her future and improve the lives of those in her community.

Thanks to Metty’s work as an organic entrepreneur and with the Green Skills Project, she is now able to manage more than three hectares of land and employ 10 of her friends, continuing to empower young women.

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*We’re donating 1.8p from every transaction during November and December 2019 to Plan International UK. This will help Plan International UK provide education and skills training to 1,500 girls in Indonesia and Brazil.

Plan International UK is a charity registered in England and Wales (Registered Charity No. 276035).


1Source: https://www.unicef.org/press-releases/world-bank-and-unicef-partner-promote-education-skills-and-training-young-people
2Source:
http://www.unwomen.org/en/what-we-do/economic-empowerment/facts-and-figures
3Source:
https://www.ilo.org/global/about-the-ilo/newsroom/news/WCMS_615590/lang--en/index.htm

4Source: http://www.unwomen.org/en/what-we-do/leadership-and-political-participation/facts-and-figures