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Are you on a search for the one? The right foundation is like a BFF for your face, helping make your skin look like your skin but on a really good day. A bit of ‘lean on me’ magic, the perfect foundation for you helps you present your best self to the world, like a pal at your side giving you a swell of confidence to take on passion projects and planet-bettering plans. How to choose a foundation color? Pinpointing your most well-matched shade and formula shouldn’t be a hassle. We’ve got all you need to know right here, for your perfect Fresh Nude Foundation match.

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In your makeup kit, foundation is like the pillar of your ideal beauty look. It’s called foundation for a reason, right? It’s foundational to your look. A smooth canvas on which to add color and shapes from flicks to frills, and perhaps give some thrills. Within our arsenal of amazing foundation products we’ve got all you could need and desire. Pop in your bathroom cabinet and makeup kit, and discover how each helps you get a pore-blurred finish or feel fresh faced, or mattified.

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“I applied this foundation at 6am, ready for work and it was still perfectly in place at 6pm!”

  • Leigh30

About Fresh Nude Foundation

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Find the right foundation shade for you

As the basis of your makeup, finding your most well-matched foundation will help you to achieve the looks that you want, but most importantly, will help keep your face looking natural, letting ‘you do you’. The Body Shop foundation shades come in hues to suit all skin tones, and we’re here to guide you to expertly find yours. With our no-sweat checklist of three tips, you’ll soon be a master of sorting through makeup mecca to find your number one. No matter your preference for powder, liquid foundation, cream or concealer, we’ve got the right foundation shade for you and here comes the fast-track to help get you there.

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Step 1: Identify your undertone

Before you can find your perfect foundation shade, you need to figure out the undertone of your skin. What’s that? Well, every skin color has a discernible undertone, most easily spotted via the vein color on the inside of your wrist. If it appears blue or purple, you’re cool-toned. If it’s green, you’ve got warm-toned skin, and if you’re unsure, you’re likely to be neutral-toned.

Still unsure? Here’s a trick. Pop on a white T-shirt, or hold a sheet or paper to your face, and look in the mirror. If your skin then appears to be rosy, you’re cool-toned. If it’s yellow or golden, you’re warm-toned, and if it’s hard to tell, you’re neutral.

If that doesn’t work, there’s an even simpler method. Think about what kind of jewelry best suits you: gold, silver or both. If it’s gold, you’re warm-toned, silver and you’re cool, or both and you’re neutral.

Once you’ve figured out your undertone, you can find your foundation. Foundation for a cool undertone tends to look pinker in the bottle, whereas one with a warm undertone will be more yellow. And if you’re neutral? It’ll sit in the middle of the spectrum.

Fresh Nude Foundation

Step 2: Test the shades

So you’ve been thinking how can I find my foundation shade? There’s no better way to discover if you’ve found the foundation shade for you than simply trying it out. But did you know there’s a right way to test foundation colors? Take our tips in-store next time you’re on the hunt for your perfect shade. Numero uno is to try your shortlist of shades only when the light is right. Look for the sun at its peak, as the midday light will help you see your made-up skin to the fullest extent.

You might even want to check it in different lights, check it in different mirrors, from your pocket mirror to the in-store ones, and take a selfie – all those different ways of checking your skin will help ensure you have found the right one. And forget testing on your arm, hand or anywhere else – swatch onto your jawline, as this is that tricky area where you’ll see how good a match you’ve found. Let it sit on skin a sec before you sneak a peek to see how it adjusts to your skin.

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Step 3: Watch it disappear

Like finding ‘the one’, to find a foundation shade for you, you want to look for the hue that doesn’t try to change you. That is, the right foundation shade should look, not to mention, feel like a second skin – like you at your very best. As we’ve said before and will say time and time again, this is about looking like the ultimate version of you. If a foundation shade stands out, that’ll be because it’s too light or dark. If the makeup is too light, chances are your skin will appear more ashy. If the shade is too dark, that’ll make you look overly tanned.

On the subject of tans – remember that your skin tone is likely to change within a subtle spectrum with the seasons, its tone warming up with the weather. That means, depending on when you’re searching for your best foundation shade, your skin might not be its truest tone. Ideally, you want to go for a shade that’s closest to the hue your skin is most of the year. When you try it, if the test shade seemingly disappears into your skin, it’s a match.

Compare by texture

Sometimes what your skin needs or what your skin likes to feel on it is down to personal preference as much as skin type or concern. You might find you lean more towards powder as your face is prone to shininess, or you might like the way liquid foundation feels on skin. Equally, what you’re up to on any given day will affect what product you pick up at your dressing table or bathroom mirror. You might be about to embark on a big adventure and need longer-lasting, fuller coverage. Or you might just be about to pop out and want a little touch-up before you go. For all occasions and needs, whatever your plans, whether you’re taking over the world or taking charge of a conference call, explore the benefits of our different foundation textures.

Fresh Nude range

Liquid Foundation

Our bestselling Fresh Nude Foundation is enriched with English rose water and Community Fair Trade aloe vera from Mexico. A heavenly hydrating formula, it helps your face to feel instantly fresh with up to 24-hour moisturization. Coming in 16 shades, you’ll be able to find one that suits you. Its light to medium coverage has a semi-matte finish that’s borrowed from nature, helping skin to get a nude glow finish. Apply with your fingers or, even better, apply it with our Fresh Nude Foundation Brush, a makeup kit must-have and the best friend of our foundation that has two different bristle lengths to better apply and blend the formula. Plus, we also have our Fresh Nude Tinted Beauty Balm SPF 30, a lighter coverage option than the foundation version.

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The Body Shop Matte Clay Powder


Find yourself always reaching for the Loose Face Powder? A particular favourite of oily skin types and those in warmer climes who might be more prone to shininess, powder is a fab foundation stand-in or addition to help perfect a matte-looking finish. Our Fresh Nude Face Base can be a multi-tasker, helping you create an even look when used either dry, on bare skin or on top of liquid foundation, or wet – simply make our Complexion Blender wet and apply to skin for more coverage. Our formulation can give light to high coverage, depending on how you use it, but regardless it doesn’t turn out cakey. Your face will feel comfortable thanks to this breathable powder, helping your complexion look more smooth and healthy.

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