How to get a natural makeup look

Life’s changed, and so have we. Getting back to basics feels good, whether that’s carving out some me-time for morning walks or minimising your makeup bag.

So honour your face in all its naked glory, with some natural look makeup essentials that will magnify your beauty, not mask it.

Life’s changed, and so have we. Getting back to basics feels good, whether that’s carving out some me-time for morning walks or minimising your makeup bag.

So honour your face in all its naked glory, with some natural look makeup essentials that will magnify your beauty, not mask it.

Why choose a natural makeup look?

‘No makeup’ makeup is speedy. You can throw off the duvet and be ready in minutes. That conference call won’t know what’s hit it.
A natural-looking makeup routine is simple. With fewer products, the minimal approach means no stress.
It’s great for summer. A natural makeup look will feel feather-light, fresh and freeing, so cakiness won’t steal your sunshine.
Stripping back could be kinder to the planet as well as your face. Less product, less packaging, less baggage.
Natural-looking makeup is timeless. Bold lips and bushy brows may come and go... but that face? It never goes out of style.

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We believe in makeup that allows people to feel their strongest, most empowered and most honestly beautiful version of themselves

Cassiano Coimbra

Global Head of Makeup

HOW TO ACHIEVE A NATURAL MAKEUP LOOK...

Step 1: Prepare your skin

Start simple: wash and tone, then moisturise. Then, try Instaglow CC Cream SPF20 before or instead of foundation. The double-whammy of tinted moisture and priming protection can illuminate skin, minimise the appearance of pores and reduce shine for 24 hours.

Tip: Mix it in with any foundation you’re using for a dewier finish.

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Step 2: Try lightweight coverage

Keep foundation and concealer minimal for a natural look. To even complexion, if you’d like to, use Fresh Nude BB Cream – it’s perfect for summer. How to apply it? Well, using your fingers, or our Fresh Nude Foundation Brush. Next, dab Fresh Nude concealer under your eyes or on any blemishes, using your ring finger to gently blend.

Tip: If dark circles have still got you down check our guide on how else to tackle them.

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Step 3: Add colour

The best makeup for a natural look complements your tone and matches your colouring seamlessly. The sheen of cream and liquid formulas will give a more natural-looking finish than mattes or powders. Our Lip & Cheek stain is buildable so you can control the intensity as you wish.

Tip: Pocket balmy moisture and luscious scent with our range of colourful on-the-go Lip Juicers.

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Step 4: Tame your eyebrows

We salute unruly brows, but for a polished no-makeup look, they might need whipping into shape. That’s where our Brow & Lash Gel comes in. The clear formula glides on to fix eyebrows softly into place. And – you guessed it – it doubles up to give your lovely lashes a lift, too.

Tip: Avoid harsh lines and create a soft arch for natural looking eyebrows.

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Step 5: Subtly enhance your lashes

A swipe of clear gel could well be enough for some. But if you’d like more wow-factor, try our Happy Go Lash Mascara. Enriched with organic beeswax and coconut oil, it gently enhances your natural eyelashes without fading or flaking all day, so they look thicker and more defined.

Tip: For extra help melting away makeup from sensitive eyes, try our Camomile Gentle Eye Makeup Remover.

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Oh, and one last thing

Yeah, we see you – trying to sneak away to bed with your makeup still on. We’ve been there, too. But even the lightest natural makeup look needs removing at the end of a long day. Our much loved Camomile Cleansing Butter can make it a sumptuous pleasure instead of a chore. We’re trying to save the pandas, not look like them.

READY TO RAGE AGAINST THE REGIME?

Show us how you’re embracing the beauty you were born with. Follow us on Instagram and tag us in your natural makeup looks.