Be seen. Be heard

All the potential but no power. Read on to discover why we’re backing young people

What are we doing?

We’ve always operated outside of the beauty industry, seeking change where other brands saw risks. We are not afraid to challenge the status quo and to find the right solutions. This is not our first rodeo.

We’re launching a global campaign to amplify youth voices in public life.

The UN Secretary-General has identified working with and for young people as one of the organisation’s top priorities. We’ll be working in partnership with the Office of the Secretary-General’s Envoy on Youth. They are global advocates for addressing the needs and rights of young people around the world.


Young people are part of the solution

We’ve never been cynical about the potential of the human spirit. As our founder Dame Anita Roddick once said, ‘cynicism is what passes for insight when courage is lacking.’ We believe young people have all the potential, but right now, they have none of the power.

The future of the world cannot be left to a bunch of bureaucrats in sharp suits. Young people are creative, open-minded and full of the right questions. We know they’ve got the imagination, energy and grit to stick up for what’s right. They are politically active, demonstrating time and time again that they are prepared to show up for our community, our planet and our future.

So why do we keep underestimating them? There has never been a more critical time for them to have a voice. We’re going to campaign hard to make sure they do


The UN estimates that there are 1.2 billion people aged 15 to 24 worldwide. That means that one in every six people on Earth is a young adult. The results of the decisions being made about our world today will be inherited by them. So where on earth are they? The political picture is still very grey. Only 2.8% of parliamentarians worldwide are under thirty. There is a vast generational divide between those with the power of decision-making and those without it.

It’s clear that if we keep trying to solve problems with the same old solutions we will make the same mistakes. Young people have fresh eyes and a lot of skin in the game, yet are rarely invited to the table. We want to know, why not?

Young people, around the world, including millions of under 18 year olds are considered mature enough to have adult responsibilities. They can join the military, care for vulnerable relatives and serve time in prison, but in the same breath are denied the right to vote in most places. That doesn’t sit right with us.

We work closely with experts to plan all of our campaigns. We’d love for you to keep reading about these issues so here’s a list of resources.

To learn more about the facts and figures of youth participation in national parliaments globally, read this report from the Inter-Parliamentary Union (IPU). Not into report reading? Check out this infographic of the same info condensed.

Explore the UN’s Youth 2030 Strategy through visiting this one-stop-shop knowledge portal. Here you can pick up valuable tools and resources for supporting Youth 2030 implementation as well as track global progress year-by-year.

Want to know more about youth policy in your country? These handy factsheets from will help.

Read this literature review from the EU Commission and Council of Europe for an overview of youth political participation in Europe.

This paper provides a breakdown of the different jargon and info used to discuss youth political participation.

This policy paper on Quality Youth Participation and Inclusion in Institutions from the European Youth Forum (EYF) could help you lobby your local institution on youth inclusion.

This from the Office of the United Nations Secretary-General’s Envoy on Youth (OSGEY) and the Inter-Parliamentary Union (IPU) will give you loads of info on how gender and representation intersect.

You could read this from First ASEAN Youth Development Index detailing youth development across the region (see Domain 4: Participation and Engagement).

Or why not check out The ASEAN Youth Advocates Network here?

The African Youth Leaders study is an international research project looking to develop a youth leadership movement and they’re always looking for people to get involved.

Want to stay across global efforts to allow young people to run for political office? Check out the Not Too Young To Run campaign

Anita protesting against animal testing


We work closely with experts to plan all of our campaigns. We’d love for you to keep reading about these issues so here’s a list of resources.

How will it work?

When The Body Shop campaigns, we always have a clear ask.

In every country we operate in, we’ll be campaigning to remove the barriers that prevent young people from participating in the decision-making that affects us all. For lasting and systemic change, we want to change legislation or policy in as many countries as possible.

The kinds of policy or legislation we want to push for change includes (but isn’t limited to):

  • Lowering the voting age to 16 at the local, provincial or national level.
  • Addressing legislative or policy barriers which directly or indirectly prevent young candidates running for positions of leadership.
  • Establishing formally recognised youth bodies with a direct relationship to national legislatures.
  • Lobbying for formal youth involvement in national policy development, such as climate change action, post-Covid recovery plans and peacebuilding initiatives.

We will also be supporting programs that develop the skills of young people to make them tomorrow’s leaders. All campaign work at the national level is in partnership with local, often youth-led, organisations who share our values and have expertise in increasing youth participation in their country.

We all know that change starts from within. We have set up a ‘Youth Collective’ at The Body Shop to amplify youth voices within our collective and to guide our own decision-making. This advisory group will also act as a sounding board as we navigate our campaign around the world.

You can read more about our philosophy and some of our campaigning here.

For now we would like to say, we see you. We hear you. Now let’s get to work.