OUR PACKAGING

Sunset

OUR LONG-TERM GOALS FOR CREATING SUSTAINABLE PACKAGING.

We’re committed to becoming the most sustainable business we can be, and we’re always striving to reduce our impact on the planet. It makes sense that we constantly review our product packaging and working to long-term sustainability goals. This is how we’re working to develop zero waste packaging.

Woman woring with plastic pollution

RETHINKING PLASTIC

We’re a B Corp™, and that means the world to us. We’re one of 3,000 businesses worldwide to have the highest social and environmental standards for people and the planet, and we take that very seriously. Our focus is on using fewer plastic materials where possible; using more plant-based and recycled plastic (rather than oil-based plastics) and helping people around the world to reuse, repurpose and recycle.

HOW WE’RE STRIVING TO DEVELOP ZERO WASTE PACKAGING

stickers

We’re gradually making our packaging 100% recyclable.

Currently, more than 68% of our packaging can technically be recycled. By 2025, all our bath and body and haircare products will be fully recyclable. As part of our packaging strategy, we’ve undertaken a comprehensive review of our whole product portfolio, and we’re exploring how we can increase this percentage in the future.

Recycling packaging

We’re collecting empty packaging and recycling it.

In 2019 we launched our Return.Recycle.Repeat scheme. This lets you to return all your empty bottles in store for us to recycle and repurpose. We’re currently running this scheme in five of our markets (UK, Germany, France, Canada and Australia), and we’re working hard on ways to expand the programme.

Multi-coloured packaging designs

We’re using more PCR in our packaging, and are gradually eliminating oil-based plastic.

Today, our PET plastic product packaging contains on average 25% recycled material. By 2022, we aim to increase the amount of recycled plastic material to 75%. Our longer-term aim is to develop a circular model for our packaging, which means reusing or repurposing 100% of our product packaging.

Compressed plastic recycling

We’re contributing to reducing existing waste while driving positive social change.

In 2019 we launched our Community Fair Trade recycled plastic programme. We source plastic from marginalised waste pickers in India, offering a fair price, steady income and better working conditions in an informal sector that’s often volatile and discriminatory. In our first year we purchased 250 tonnes of Community Fair Trade recycled plastic, which we’ve used in shampoo and conditioner bottles. By the end of 2021, we aim to purchase over 900 tonnes of Community Fair Trade recycled plastic.

Trees

THE FUTURE OF OUR PACKAGING

We want to focus on the long-term, and make changes that will last – like tackling the global plastics crisis and developing sustainable packaging options. We have a long way to go, but we’re always looking to the future with two clear goals:

1. All product packaging will be compostable, refillable or returnable for repurposing.

2. All  refillable or returnable product packaging will be made from renewable and recycled input materials.

To achieve these goals, we’ll design product packaging under four sustainable packaging categories:

DESIGN OUT WASTE

Develop products that are compostable, refillable or returnable for repurposing.

DESIGN FOR REUSE

Continue to develop refill options and refillable products.

DESIGN FOR REGENERATION

Develop packaging made from renewable materials.

DESIGN FOR REPURPOSING

Develop product packaging that is made from recycled materials and can be recycled or returned for repurposing by us.

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