THE BENEFITS OF EDELWEISS
FOR SKIN

A TINY FLOWER PACKED WITH ANTIOXIDANT POWER TO SURVIVE AND THRIVE IN EXTREME CONDITIONS

Like most people, you’ve probably only heard about edelweiss in relation to The Sound of Music, right? (Flashback to the von Trapps for a lesson in how to say ‘ay-duhl-vise’…) Well, there’s a new type of edelweiss that everyone needs to know and we’re about to spill the secrets on the tiny, powerful plant found in our Edelweiss skincare range.

Loved by many, this unique flower stands strong against the harshest conditions. It’s about time we sing the praises of its incredible benefits for skin.

WHAT IS EDELWEISS?

Edelweiss is a rare mountain flower that grows in Alpine environments. It’s only found at very high altitudes, between 1500 and 3000m, where it defies extreme environmental conditions, including strong winds, frost, and volatile temperatures. For centuries, this tiny flower has been widely used in folk medicine and in Alpine tradition, giving this flower to a loved one is the ultimate expression of dedication.

WHY IS EDELWEISS GOOD FOR SKIN?

Edelweiss produces its own antioxidant, called leontopodic acid. It is this antioxidant that allows the flower to protect itself from all those harsh environmental aggressors we mentioned, helping it to survive and thrive on the mountainside. What’s more, our new edelweiss extract has been proven to be more powerful than well-known antioxidants on the market. How amazing is that?

Model applying Edelweiss Daily Serum Concentrate

Discover our Edelweiss skincare range

Based on our legendary Drops of Youth™ formulas, but now they’re even better, enriched with double the concentration of Edelweiss. Meet your secret weapon to stronger, smoother-looking skin.***

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Edelweiss Daily Serum Concentrate

Made with 99% ingredients of natural origin, just a few drops leave skin looking smoother and plumped with 24hr moisture.*** Plus, it helps protect skin from indoor and outdoor pollution.

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NEW EDELWEISS PREP ESSENCE

Meet your Edelweiss post-cleanse essential. This essence helps refine texture, remove traces of impurities and restore moisture, preparing skin for the next steps in your routine.

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Edelweiss Liquid Peel

Made with 96% ingredients of natural origin, our Liquid Peel helps to gently exfoliate and lift away pollutants, leaving skin looking smoother, more luminous and feeling fresher.****

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Edelweiss Smoothing Day Cream

Made with 97% ingredients of natural origin, it only takes a tiny dollop of our new Edelweiss Intense Smoothing Day Cream to leave skin looking smoother, fresher, stronger* and plumped with 48hr moisture.*****

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HOW DO WE SOURCE EDELWEISS?

Our supplier, DSM, has been organically cultivating edelweiss in the Swiss Alps for 20 years. At high altitudes, far away from the hustle and bustle, the edelweiss plants benefit from a unique Alpine environment – unpolluted air, high soil terroir and irrigation from pure glacier water – until they are ready to harvest, carefully and responsibly. And when all these elements come together, that helps to ensure a high-quality edelweiss plant rich in leontopodic acid.

When did Edelweiss become recognised as natural skincare ingredient?

Edelweiss has been used in traditional skincare for centuries, particularly in European countries. However, it became more widely spread and recognised as a skincare ingredient in the 21st century.

In recent years, there has been a rise of interest in natural and organic skincare products, which has contributed to the appeal of edelweiss in the skincare industry. Edelweiss has become a more popular option due to its high antioxidant characteristics, which are alternatives to typical skincare components that are kinder and more natural.

THE BENEFITS OF EDELWEISS
FOR SKIN

A TINY FLOWER PACKED WITH ANTIOXIDANT POWER TO SURVIVE AND THRIVE IN EXTREME CONDITIONS

WHAT IS EDELWEISS?