Hair has an attitude, an identity. It tells a powerful story about who you are. Power your do like never before with our new vegan haircare routines, they’re all made with (at least!) 90% ingredients of natural origin and Vegan Silk Protein.

We’ve got routines for all hair needs, from dry, flaky scalps to oily hair and scalps, or dull, dry and frizzy or very dry hair that’s prone to breakage. Whatever your hair concern, we’ve got you. Our new routines all help repair hair from the inside out.*


Ginger range

Routine match: Ginger haircare

Key ingredient: Ginger root essential oil

What it does: Shakes flakes and soothes scalps

Supercharge with: Ginger Scalp Serum


Our bestselling range (one is sold every six seconds globally**) just got even better. It’s perfect for people who have dry scalps and is enriched with ginger root essential oil, white willow, birch bark extracts and Vegan Silk Protein.

Start with our Ginger Scalp Care Shampoo, it helps clear loose flakes and leaves dry scalps feeling soothed and rebalanced. Once a week, give your scalp a treat with our Ginger Hair & Scalp Scrub. Use instead of shampoo – the hardworking formula lightly exfoliates to relieve and refresh dry, sensitive scalps. Follow with our Ginger Scalp Care Conditioner, which helps soothe dry scalps and leaves hair feeling softer. Finish with a few drops of our Ginger Scalp Serum, which helps to fend off loose flakes between washes, nourishes and soothes dryness.

This zingy combo is formulated to keep your hair looking its healthiest, and your scalp cool, calm and collected.*


Tea Tree Haircare

Routine match: Tea Tree haircare

Key ingredient: Community Fair Trade tea tree oil

What it does: Purifies and balances oily locks and scalps

Supercharge with: Tea Tree Purifying & Balancing Hair & Scalp Scrub


Perfect for people with oily locks and scalps, this routine gives you fresh and clean locks for longer. Made with organically-grown Community Fair Trade tea tree oil from Kenya and Vegan Silk Protein, this routine leaves hair feeling purified and refreshed without stripping its natural moisture.

Begin with our Tea Tree Purifying & Balancing Shampoo, which leaves oily hair and scalps feeling cleansed, purified and invigorated. Follow with our refreshingly light Tea Tree Purifying & Balancing Conditioner, which leaves hair feeling softer and restored with moisture.


Moringa hair care range

Routine match: Moringa haircare

Key ingredient: Community Fair Trade moringa seed oil or extract

What it does: For shiny, happy hair

Supercharge with: Moringa Shine & Protection Hair Mist


This routine restores dull hair’s radiance and is made with Community Fair Trade moringa seed oil or extract from Rwanda and Vegan Silk Protein. Get shinier, healthier-feeling hair and help protect it from daily pollution.*

Moringa Shine & Protection Shampoo gently cleanses and leaves hair feeling fresh, softer, smoother and looking healthier. Follow with our nourishing Moringa Shine & Protection Conditioner, which leaves hair feeling soft and looking lit from within. Both leave your hair smelling fragrantly floral and helps protect it from daily pollution.*

Give your hair something extra with a few spritzes of our Moringa Shine & Protection Hair Mist, which instantly brightens up your barnet and brings dull hair back to life wherever you are. It’s a light, non-sticky mist that boosts shine and radiance, whilst helping to protect it from daily pollution.*


Banana hair care range

Routine match: Banana haircare

Key ingredient: Organic banana purée

What it does: Puts a smooth move on frizz

Supercharge with: Banana Truly Nourishing Hair Mask


Sweet-talk frizz with our ridiculously creamy Banana haircare routine for supremely smooth locks. Start with our Banana Truly Nourishing Shampoo, to gently cleanse and nourish, leaving your hair feeling oh-so smooth_._ Next, treat your locks from root-to-tip with our Banana Truly Nourishing Conditioner – you’ll be left with a healthy-looking shine and hair that feels softer and less frizzy.*

Bananas are known to be naturally packed with vitamins, minerals and natural oils that are great for your hair, so our fruity routine is made with organic banana purée and Vegan Silk Protein.

For thirsty hair, give your locks some love with our Banana Truly Nourishing Hair Mask once a week. It helps to reduce frizz and leaves hair feeling softer, replenished with moisture, all without weighing your beautiful do down.*


Shea hair care range

Routine match: Shea haircare

Key ingredient: Community Fair Trade shea butter

What it does: Intense repair for damaged dos

Supercharge with: Shea Intense Repair Hair Mask


Give dry to very dry hair that’s prone to breakage some serious love with our best ever Shea haircare routine.

Made with handcrafted Community Fair Trade shea butter from Ghana, which is renowned for its intensely nourishing powers, and Vegan Silk Protein, this routine helps strengthen hair and reduces breakage.*

Start with our Shea Intense Repair Shampoo, for locks that feel healthier, fresher and replenished with moisture. Then, slather on our nutty and nourishing Shea Intense Repair Conditioner, to help strengthen hair and replenish dry locks with moisture. Your hair will feel healthier, intensely nourished and more manageable.

For a supercharged hit of intense moisture, once a week treat your hair to a scoop of our Shea Intense Repair Hair Mask. It’s made with 95% ingredients of natural origin, including handcrafted Community Fair Trade shea butter from

Ghana, Community Fair Trade organic virgin coconut oil from Samoa and Community Fair Trade organic olive oil from Italy. That’s a seriously thirsty line-up! It helps strengthen hair, reduces breakage and the appearance of split ends. Locks feel intensely nourished, healthier, smoother and softer.


Jamaican Black Castor Oil range

Routine match: Jamaican Black Castor Oil haircare

Key ingredient: Black castor oil from Jamaica

What it does: Intense nourishment for curls and coils

Supercharge with: Jamaican Black Castor Oil Intense Moisture Mask


Be confident in your curls and coils with our Jamaican Black Castor Oil haircare range. It’s enriched with Community Fair Trade shea butter and vegan keratin protein. For stronger, hydrated and defined locks, just follow our 4-step routine.

Begin with our Cleansing Conditioner – apply to wet hair to remove product build-up and to help detangle your hair, massage it in and rinse. It cleanses and helps replenish your hair with moisture, leaving it feeling stronger and healthier. Once a week nourish your locks with our rich and creamy Intense Moisture Mask, which deeply conditions dry curls and coils. Always remember to use our Bamboo Hair Wrap to gently dry your hair – it helps remove excess moisture and reduces frizz.

If you feel your hair needs some additional TLC you can use our Leave-in Conditioner on damp or dry hair. Just work a generous amount into your hair from roots to ends using a wide-tooth comb or your fingers, and style as usual. No need to rinse. It helps to detangle and you’ll be left with stronger and softer feeling hair. When styling your curls and coils reach for our Curl Activator – it can be used on dry or damp hair to define, reduce frizz and to help curls look bouncier and silkier.

What is Vegan Silk Protein?

This 100% vegan protein is in all our new haircare – we love it because all our new routines repair hair from the inside out.*

Our vegan silk cleverly replicates the chemical structure of natural silk produced by the common European garden spider. But ours is fully plant-based – all our haircare is registered by the Vegan Society, so, no spiders or silkworms were harmed, used or disturbed to obtain it – promise!

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