1 PURCHASE = 1 SQUARE METRE OF RAINFOREST
WHAT IS A BIO-BRIDGE?
We will start our Bio-Bridges project with World Land Trust this year in North Central Vietnam. With your support this summer, we are aiming to restore 14.5 million square metres of rainforest in in Khe Nuoc Trong, Vietnam, building Bio-Bridges that can connect rare species by linking habitats of biodiversity and enabling local communities to live sustainably. The Body Shop has invested £130,000 to set-up the scheme which includes funding the leasing of the forest for a 30 year period. The funds you help to raise will support actions and projects on the ground, to protect, restore and regenerate the existing habitat. Together with the World Land Trust, we’re aiming to restore 75 million square metres of forest Bio-Bridges by 2020. Our partner World Land Trust is working on the ground with a local partner, Viet Nature, to help preserve and maintain the habitat in the Khe Nuoc Trong Forest.
This wildlife hotspot is known as a “Forest of Hope”, and is home to critically endangered flora and fauna. In fact, one mammal found here is considered the rarest in the world! But despite its global importance, the forest here is being destroyed as a result of illegal logging and poaching. Building Bio-Bridges here and in other critically important locations around the world will help protect and help biodiversity to flourish. While helping to sustainably source new ingredients, help local communities thrive. We want you to feel good inside and out, knowing you’re helping improve the livelihoods of local people and help endangered animals like Reggie, The Red Shanked Douc, get one step closer to finding ‘the one’.
Reggie is a Red Shanked Douc found in the Khe Nuoc Trong forest, which is the setting for our Bio-Bridge in Vietnam. The Red Shanked Douc is on the IUCN (International Union for Conservation of Nature) red list of endangered species, The big issue facing the Douc is that he is on the local menu, so is poached for food, fur and for use in Chinese medicine. We know Reggie and the other Red Shanked Douc live in the canopy of the forest and eat various species of plants. Doucs are, like all monkeys, social animals, so he needs our help finding him love!
Do Your Bit
Sadly, dating apps for monkeys don’t exist, so Reggie’s going to need your help to get him ready for romance. Show your support by posting a picture of the product you have bought to help towards building a Bio-Bridge. If you really want to go that extra mile, plant some love on your balcony, your kitchen window and anywhere else that could do with a little sprucing up. Hashtag with #findreggielove and your post could be featured right here!