We were the first global beauty brand to fight against animal testing in cosmetics. Over the last three decades, we’ve worked with our campaign partner Cruelty Free International and our collective efforts helped lead to a European Union ban in 2013. But that isn’t enough. Animals continue to be killed for beauty, and we want to end this cruelty everywhere and forever.


Together, let’s take a stand to finally ban cosmetic testing on animals everywhere. Join our Forever Against Animal Testing campaign by signing this petition.

We want to get 8 million signatures to present the UN General Assembly in 2018.


Meet Cruelty Free International, our campaign partners over the last 28 years! Watch our video to learn more about Cruelty Free International, The Body Shop and many of the myths surrounding animal testing.


We have always believed in beauty without cruelty and in campaigning for change. That’s why together with Cruelty Free International, we were the first global cosmetics company to campaign against animal testing. Today we’re continuing to fight for our vision for a world without animal testing in cosmetics. We are cruelty free, 100% vegetarian and Leaping Bunny certified.

In fact, we were the first company to be certified with the Leaping Bunny logo, back in 1997. The Leaping Bunny certification is the only internationally-recognised scheme that enables consumers to easily identify and purchase cosmetic and toiletry products that have not been tested on animals. It is the only scheme that requires each company to be open to an independent audit throughout the supply chain

to ensure that they adhere to their animal testing policy and the Leaping Bunny strict criteria. The Leaping Bunny logo is being added onto all of our packaging in a steady process. All our products are cruelty free. If you have a product from The Body Shop and don’t see the Leaping Bunny logo, you can rest assured that it’s still cruelty free and accredited by CFI.




We have never tested any of our ingredients or products on animals and we never will, and we only source ingredients from suppliers who meet the cruelty free and Leaping Bunny standard. No ifs, ands or buts: you can ensure that The Body Shop products are cruelty-free. That’s why we proudly display the Leaping Bunny logo in our stores. Not every cosmetic company is able to achieve this standard.

it requires a significant commitment by our business, including regular audits by Cruelty Free International. On a day-to-day basis, we are extremely rigorous in our approach. We request verification from every supplier every year that they are not using ingredients tested on animals. If we don’t get this commitment, we’ll change suppliers, in some cases we’ve had to remove the ingredient altogether and reformulate our products.



Our The Body Shop products undergo extensive testing to ensure they are safe and effective for use, while remaining cruelty-free. We use three main testing methods involving computer data, laboratory-created tissues and people:

  n-silico (computer-based) analysis uses readily available, existing data which will help us to assess the suitability of similair materials through a process of extrapolation of this information.

Laboratory-produced EpiSkin (created by L'Oreal), is grown from human skin cells and allows us to confuct safety checks on cells that react in virtually the same was as human skin without harming any people or animals.

Finally, to ensure good tolerance on people we will often test our products using patch testing, which involves placing a very small amount of product on person's skin to ensure that it is safe and effective, usually at the final stage of testing a new formulation. We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.



Here are the countries where animal testing is banned today. Not many, right? That needs to change.



Personal information that you supply will be used by The Body Shop International Plc, members of its group and franchisees (“TBS”) and Cruelty Free International [and its sponsoring organisation the British Union for the Abolition of Vivisection (BUAV)] (“CFI”), in relation to this campaign. Where necessary for the purposes of the petition, we may share this information with third parties such as the United Nations and government agencies. Where you have provided consent, your details may be used (i) to update you on this campaign, (ii) by CFI to inform you of its activities and/or (iii) by TBS to send you news about its other campaigns and product offers. You may unsubscribe from receiving such emails at any time. Except as stated here and with contractors acting on our behalf, TBS and CFI will not share your personal information with any third party without your explicit prior consent. For further information on how TBS and CFI use and maintain the security of your information, see: [insert details of campaign specific privacy policy or link to TBS and CFI privacy policy]