Glossary of Ingredients
Find out exactly what’s in your favourite product – and why
Hair and skin conditioning ingredients are recognised as being able to improve suppleness and texture. Two things we’re all big fans of. It would be silly not to add them really.
Daucus Carota Sativa Root Extract is a key ingredient naturally found in carrots. It’s full of vitamins that help keep your skin looking healthy and supple. Forget eating veg. Put it on your face instead.
Daucus Carota Sativa Seed Oil comes from carrot seeds. It’s a key ingredient because it’s bursting with carotenoids, antioxidants that help fight off pesky free radicals.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Preservative/Antimicrobial ingredients are added to our products to keep them fresh for their entire shelf-life. No funky smells or weird consistencies. Just the classic formulas you love.
A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.
Denaturant gives our products a bitter taste, so you know they’re not for eating or drinking. Our Body Butter might look tasty, but it most definitely won’t taste nice spread on your toast.
An absorbent (you guessed it) absorbs. And by soaking up liquid it can create a lovely mattifying effect. The days of always looking hot and sweaty on the tube, at the beach and in the gym are over.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Exfoliant is a gentle abrasive known to remove dead skin cells. If you want a brighter, smoother complexion, this is the ingredient to look out for. Let’s go get that glow.
An absorbent (you guessed it) absorbs. And by soaking up liquid it can create a lovely mattifying effect. The days of always looking hot and sweaty on the tube, at the beach and in the gym are over.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Film forming ingredients are acknowledged for their ability to create a protective layer around your skin and hair. Think of them as a cosy little beauty bubble. Your safe space.
A Surfactant has the ability to remove dirt, blend one liquid inside another and help a product to create loads of foam. Talk about a multitasker.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?
Dihydroxyacetone is the magical tanning ingredient that makes it seem like you’ve spent two weeks in Bali in just two hours. Turning you a beautiful shade of bronze every time.
Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.
Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?
Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?
Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.
Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.
Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.
Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.
Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.
Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.
Preservative/Antimicrobial ingredients are added to our products to keep them fresh for their entire shelf-life. No funky smells or weird consistencies. Just the classic formulas you love.
Humectants draw in moisture from the air to increase your skin’s water levels. Just like if you were a plant. No flowers necessary.
A Surfactant has the ability to remove dirt, blend one liquid inside another and help a product to create loads of foam. Talk about a multitasker.
A Surfactant has the ability to remove dirt, blend one liquid inside another and help a product to create loads of foam. Talk about a multitasker.
Chelating improves the effectiveness and stability of a product, by luring in unwanted elements so they can be broken down. Think of it as a cosmetic catfish.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.
Preservative/Antimicrobial ingredients are added to our products to keep them fresh for their entire shelf-life. No funky smells or weird consistencies. Just the classic formulas you love.
Hair and skin conditioning ingredients are recognised as being able to improve suppleness and texture. Two things we’re all big fans of. It would be silly not to add them really.
A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.
Hair and skin conditioning ingredients are recognised as being able to improve suppleness and texture. Two things we’re all big fans of. It would be silly not to add them really.
Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.