Life’s changed, and so have we. Getting back to basics feels good, whether that’s carving out some me-time for morning walks or minimizing your makeup bag.
So honor your face in all its naked glory, with some natural look makeup essentials that will magnify your beauty, not mask it.
Life’s changed, and so have we. Getting back to basics feels good, whether that’s carving out some me-time for morning walks or minimising your makeup bag.
So honour your face in all its naked glory, with some natural look makeup essentials that will magnify your beauty, not mask it.
We believe in makeup that allows people to feel their strongest, most empowered and most honestly beautiful version of themselves
Cassiano Coimbra
Global Head of Makeup
Start simple: wash and tone, then moisturize. Then, try moisturizer with SPF before or instead of foundation. The double-whammy of tinted moisture and priming protection can illuminate skin, minimize the appearance of pores and reduce shine for 24 hours.
Tip: Mix it in with any foundation you’re using for a dewier finish.
Keep foundation and concealer minimal for a natural look. To even complexion, if you’d like to, use Fresh Nude Foundation – it’s perfect for summer. How to apply it? Well, using your fingers, or our Fresh Nude Foundation Brush. Next, dab Fresh Nude Concealer under your eyes or on any blemishes, using your ring finger to gently blend.
Tip: If dark circles have still got you down check our guide on how else to tackle them.
The best makeup for a natural look complements your tone and matches your coloring seamlessly. The sheen of cream and liquid formulas will give a more natural-looking finish than mattes or powders. Our Lip & Cheek stain is buildable so you can control the intensity as you wish.
Tip: Pocket balmy moisture and luscious scent with our range of colorful on-the-go Lip Juicers.
We salute unruly brows, but for a polished no-makeup look, they might need whipping into shape. That’s where our Brow & Lash Gel comes in. The clear formula glides on to fix eyebrows softly into place. And – you guessed it – it doubles up to give your lovely lashes a lift, too.
Tip: Avoid harsh lines and create a soft arch for natural looking eyebrows.
A swipe of clear gel could well be enough for some. But if you’d like more wow-factor, try our Happy Go Lash Mascara. Enriched with organic beeswax and coconut oil, it gently enhances your natural eyelashes without fading or flaking all day, so they look thicker and more defined.
Tip: For extra help melting away makeup from sensitive eyes, try our Chamomile Gentle Eye Makeup Remover.
Show us how you’re embracing the beauty you were born with. Follow us on Instagram and tag us in your natural makeup looks.