TOP INFLUENTIAL WOMEN IN THE US
The top influential women in the US according to search volume, total social following, number of GIFs, number of charities they support and Wikipedia searches...
As a brand, we are inspired by women every day and strive to empower women through self-love, both in our products and messaging. That’s why we have undertaken research to find out who the most influential women are in the US. From singer-songwriters to politicians, we believe every woman has the power to inspire and influence in a positive way.
We have looked at the number of searches each person has received over the last year, how many followers they have across social media, the number of GIFs there are of each woman, the number of charities they support and finally the number of Wikipedia page views.
Ready to be inspired by some of America’s most influential women? Find out who came top in our index ranking below.
The top 100 influential women in the US
How the popularity of influential women has changed over time
According to our index, Kamala Harris is the most influential woman in the US, with a total of 62.8 million US Google searches, followed by Ariana Grande with 29.9 million US Google searches.
Kamala and Ariana sit in different categories, with Kamala in the politics and policy category and Ariana in the media and entertainment category. Despite Kamala being more searched for, there is a significant difference in their social following, with Ariana Grande totaling 328.3 million followers across all platforms - 293.2 million more than Kamala Harris, who has 35.1 million followers.
Eight out of the top ten influential women are in the media and entertainment sector, with the two exceptions being Kamala Harris, who comes under the politics and policy category and MacKenzie Scott who comes under the philanthropy category.
To create this index, we analyzed six key factors that play a part in what we consider to be an influential woman in the 21st century, then combined them into a weighted rank to reveal our top 100. You can find more detail on each factor below.
Methodology and Sources
We looked at existing reports to find out the top influential women in the US, before analyzing the women across the different industries they work in. We gathered Google search data for the US, the number of followers on Instagram and Twitter, the number of page views on Wikipedia for 2020, the number of charities the women support as well as the number of GIFs.
These factors were combined into a weighted rank using min to max normalization, in order to provide us with an overall ranking. Data pulled July-September 2021. View the full dataset here.