HOW TO TACKLE A DRY, FLAKY SCALP

Let’s be honest, nobody wants loose flakes. Not only can they cause you physical discomfort with a dry scalp, but they can also affect your mental wellbeing. If you’ve ever suffered from them, whether that’s regularly or every now again, you’ll understand that loose flakes can leave you feeling low and not your best self. At The Body Shop we don’t want anyone to feel like this, we understand the power of a good hair day – it can be transformative, as it can give you confidence and help you feel positive. Which is why we’ve created a new 3-step ginger scalp care regime to get to the root of the problem (see what we did there?)

Our Ginger Scalp Care Shampoo is a bestseller (we sell one every four seconds*) – seriously, it’s that good. And, because we know it works, we’ve launched a Ginger Scalp Serum. The 3-step regime will help your scalp look and feel healthy, which is the root to great looking hair. Giving you the confidence to shake it up.

*Based on global sales from 30.12.2018 - 28.12.2019 and selling period of 12 hours per day, 7 days per week

WHAT’S THE DIFFERENCE BETWEEN DANDRUFF AND A DRY SCALP?

Dandruff and a dry scalp are very similar scalp problems, but once you know the difference between the two types of flakes, you can decipher what you’re dealing with quite easily. And, rest assured, they’re both very common, lots of people suffer from dandruff and a dry scalp, so you’re definitely not alone.

WHAT IS DANDRUFF?

Like the rest of the skin on your body, the scalp sheds dead skin cells by pushing them outwards, where they eventually and naturally flake off. These flakes are normally very small and unnoticeable. However, dandruff occurs when this process happens more rapidly than the normal cycle, causing a build-up of more visible flakes.

The root cause of dandruff is from a naturally occurring microbe, which is found on everyone’s scalp, called Malassezia globosa. It feeds on the scalp’s natural oils (aka sebum), as the sebum breaks down, it produces a by-product called oleic acid. Lots of people are sensitive to oleic acid, so their scalp responds by becoming irritated and inflamed.

This inflammation causes the scalp to become red and itchy, leading the body to signal to the brain to shed skin cells at a faster rate to deal with it. Other factors such as stress, hormones and diet can also exacerbate it.

Oleic acid is a fatty acid, which is an odorless and colorless (to pale yellow) oil. This excess oil explains why dandruff flakes are usually oily, slightly sticky and yellowish in color.

WHAT IS A DRY SCALP?

In contrast, a dry scalp is caused by a lack of oil on the surface of the scalp. This lack of oil can cause the scalp to feel dry and uncomfortable, and lead to some flaking. A dry scalp can be triggered by a number of things, but largely it’s down to your skin type – if you suffer from dry skin on your body, you’re more prone to a dry scalp. However, external factors such as extreme changes in temperate and external pollution can also play a part. Flakes as a result of a dry scalp are normally small, white and dry. They are quite different to dandruff flakes, so you should be able to tell them apart.

Whether you suffer from a dry scalp or dandruff, try our 3-step ginger scalp regime, it helps to soothe dry scalps and washes away loose flakes for happier, healthier-feeling hair.

OUR BEST HAIRCARE FOR A DRY, FLAKY SCALP

Help free your hair from loose flakes with our 3-step ginger scalp care regime. Made with ginger essential oil, birch bark and white willow bark extracts, our ginger scalp care regime is our holy trinity to help beat dry, flaky scalps.

The range soothes, nourishes and rebalances dry scalps, and fends off loose flakes. Scalp care is literally the root to healthier-feeling, great looking hair.

These are the three products that’ll help give you hair flipping confidence.

OUR BEST HAIRCARE FOR A DRY, FLAKY SCALP

Help free your hair from loose flakes with our 3-step ginger scalp care regime. Made with ginger essential oil, birch bark and white willow bark extracts, our ginger scalp care regime is our holy trinity to help beat dry, flaky scalps.

The range soothes, nourishes and rebalances dry scalps, and fends off loose flakes. Scalp care is literally the root to healthier-feeling, great looking hair.

These are the three products that’ll help give you hair flipping confidence.

GINGER ANTI-DANDRUFF SHAMPOO

This subtle yet refreshingly scented shampoo gently clears loose flakes and cleanses your hair, leaving it feeling healthy, clean and soothed. It’s a bestseller because it works. Don’t believe us? Read the reviews below and try it for yourself.

GINGER SCALP CARE CONDITIONER

Unlike most conditioners, this is designed to be applied directly to the scalp as well as the hair, so that its soothing properties can get straight to work. Used with our Ginger Shampoo, your scalp will feel rebalanced and will look and feel healthier.

GINGER SCALP SERUM

This fast-absorbing, non-greasy serum nourishes and helps rebalance the scalp. It also soothes the dryness and itchiness, and helps to fend off loose flakes, even between washes. Your scalp will look and feel instantly healthier.

SHOP THE RANGE

OUR SCALP CARE REGIME

  1. Apply Ginger Scalp Care Shampoo to wet hair. Lather and rinse well. This will cleanse your scalp and hair and will help clear loose flakes.

  2. Next, massage the Ginger Scalp Care Conditioner through your wet hair, working it through from your scalp to the tip, to make sure the hair is completely covered. To help distribute it more evenly, use a comb to brush it through. Leave it for a couple of minutes and rinse well.

  3. Dry your hair as usual. Try not to use too much product.

  4. Use your fingers or a comb to part your hair and apply one or two drops of the Ginger Scalp Serum directly to your scalp. Massage it into your scalp until it’s fully absorbed and evenly distributed.

  5. Repeat this process to cover your whole scalp – four to six sections should do it. For best results, repeat the ginger 3-step scalp care regime three times a week.

GINGER REVIEWS

★★★★★

McHugh1

“Perfect for my sensitive scalp. Only need a little of the product. Smells lovely and fresh too.”

★★★★★

Plemoo

“I've been suffering from a flaky scalp for years, and this shampoo seems to do the trick in keeping it happy! The smell is gorgeous, and it lathers up nicely.”

★★★★★

Rajic

“Used to have a really dry flaky scalp, now that has changed, no flakes on the shoulders of my clothing anymore.”

★★★★★

Mumto5kids

“This shampoo is amazing. Can see results almost straight away.”

All reviews taken from www.thebodyshop.com

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