How to apply foundation
From your head down to your toes you’re incredible just as you are. Are you a teen with soft radiant skin, perhaps the odd pimple? Or a fully-fledged glamorous grown-up, except perhaps for a slightly uneven skin tone? Whatever, you’re absolutely gorgeous. But we hear you – we all need a confidence boost for the daily grind or a dazzling big do. And don’t we all know, applying foundation can go any which way – from cakey flake to triumphant radiance. There’s a reason why makeup artists are called artists – there’s skill involved navigating the textures, tones, prepping, priming and polishing of the face. Fret not, we’ll share all our secrets on how to apply foundation.
Step 1: Clean your face + moisturize it - start with a blank canvas
As any good artist will tell you, prepping the surface is the key to applying any kind of smooth even coverage. And when it comes to your gorgeous mug, first that means a good wash. Try our excellent Vitamin E Gentle Facial Wash, an all-rounder that suits all skin types. The light, creamy texture helps to keep skin feeling like moisture has been locked in. Next is to let a good moisturizer sink in for 10 minutes. Our Vitamin E Moisture Cream helps restore hydration and gives your natural radiance a boost. Between these two hydrating pros, you’ll have the perfect clean, soft base for foundation to blend into.
Step 2: Use a primer
The makeup artist’s secret to smooth and natural foundation coverage is a ‘primer’ which means a ‘makeup base’. It’s hard to know if every tip and trick we hear about skin care is entirely necessary – it’s always down to experimentation and personal preference. But, most beauty experts tend to agree that a primer helps create an even base and helps foundation go on more smoothly and last longer. We’ve got a real superstar for you, our Instablur™ Primer. It glides on feeling weightless and helps skin feel plumped and appear flawless. If you have more oily skin it can help mattify and reduce the appearance of pores. Apply with your fingertips for skin that feels silky smooth and looks even.
Step 3: Apply foundation
Time to apply a dreamy foundation onto your well-prepped canvas. For a confident semi-matte coverage head to our brilliant Fresh Nude Foundation range. There’s a great choice in natural looking skin shades, 16 to be exact. It’s a great one for all skin types, enriched with English rose water and Community Fair Trade aloe vera, a blissful hydrating formula helping skin feel smoother and look instantly fresh. 1 or 2 pumps is all you need, dab on with your fingertips and then get all professional with our Fresh Nude Foundation Brush, gently buffing in circular motions around your face from the centre outwards. Get ready for natural yet amplified smooth-manoeuvering gorgeousness.
Step 4: Set your foundation
Because you’re now a makeup pro, you’ll know there’s a finishing sequence that will seal the deal. All you need is a great face powder and powder brush to set your foundation in place. Our Fresh Nude Face Base compact powder is a beautifully light finale to your gorgeous even complexion. It helps cover imperfections and adds the appearance of a flawless looking finish you are more than worthy of. Grab our special Domed Powder Brush and gently swirl our powder across your neck and face, paying special attention to any areas that may get more oily. Drum roll please… it will help even your skin tone with a natural looking velvety finish that lasts all day.
Tips for applying foundation
Tip 1 - Always prep your skin
Less is definitely more when it comes to foundation. There are absolute musts when it comes to a natural look, that include prepping with a good cleanser and moisturizer. But then be confident that your natural healthy skin is the champion here and you’re simply enhancing it with foundation. Leave the smothering for when you’re icing your favorite choco cake.
Tip 2 - Natural daylight is best
The makeup artist’s top tip, always find the best light you have to apply and check your work. Natural light is always best, so grab a makeup mirror and head to a window or else the best lighting at home, you can always have a check in your compact mirror or camera phone when you're outside in natural daylight. Congratulations – you look amazing.
Tip 3 - Don’t forget to blend
When you’re preparing your work of art, AKA your face, don’t neglect the surrounding areas like your neck and ears – they don’t need full coverage but include them in what’s happening on your face. A little careful blending will prevent the much feared funny-foundation-mask effect.
Tip 4 - Touch your makeup on the go
Never stray too far from home without an emergency touch-up-team. Our All-in-One-Face Base – foundation and powder in a one, has a handy mirror and will touch up any complexion imperfection any time of day or night. Remember to pop your favorite powder brush in your makeup bag along with it.