Men's Grooming Tips

It’s time skincare for men got some attention. Up your skincare game and look forward to your shave with our ultimate grooming tips for men.


Our men’s grooming collection is inspired by natural ingredients, developed to deliver specific skin benefits. It’s simple, effective and 100% vegan. Start the day with our refreshing Guarana & Coffee Energizing Cleanser, and follow with the Guarana & Coffee Energizing Moisturizer for 24hr moisturization.


Whether you keep it close-shaven or go big, every man’s grooming routine needs a good beard oil. Our 100% vegan Cedar & Sage Conditioning Beard Oil is a non-greasy formula that helps soften skin, as well as taming the beard itself. Simply swipe on a few drops daily.


We all know you need a good quality razor, but don’t forget to add a quality shaving brush to your men’s grooming routine. It not only helps to generate a rich, warm lather by incorporating air into your shaving cream, but it also softens and lifts the facial hair. Try our cruelty-free Shaving Brush with our Maca Root & Aloe Softening Shaving Cream. Finish with the Maca Root & Aloe Post-Shave Water-Gel for a quality shaving routine you’ll look forward to.


As your skin ages, it takes longer to renew itself, leaving dead cells on the surface that can clog pores and make the skin look dull, potentially causing blemishes or ingrown hairs. Make Sunday night the time you spend an extra 10 minutes on your grooming routine – your skin will thank you for it. Ever tried a face mask? Our Himalayan Charcoal Purifying Glow Mask helps draw out impurities to reduce the appearance of pores, leaving it looking smoother and feeling softer.



Shopping for a gift? Discover our collection of gifts for men, from easy ready-made skincare routines to shaving kits and our bestselling men's fragrances.


Men's Grooming

Our range of unique, nature-inspired skincare for men and make-up must-haves will suit everyone.

Discover our quick, simple and effective daily grooming routine and top tips that will up your self-care game and save you some serious time. All our gentlemen’s grooming essentials are tested on men, not animals.


While it’s easy to reach for the shower gel and use it head-to-toe, your skin will benefit from a more targeted grooming routine. Our uncomplicated grooming ranges make maintaining a daily skincare routine easy, whatever your skin type or level of beard bushiness.


Cleansing your face every morning and night will remove excess oils and any dirt that’s built up on the skin. A cleanser that’s designed specifically for your face will leave skin feeling fresh, softer and refreshed.

The first step to better skin is finding a cleanser that’s perfect for your skin type. If skin is looking a little tired and dull, the Guarana and Coffee Energising Cleanser for Men will help perk things up with a refreshing touch. For those with dry skin that needs a little more hydration, a cream cleanser such as the Vitamin E Cream Cleanser will leave skin feeling softer, clean and nourished. For those with sensitive skin that needs a gentle touch, a Aloe Calming Foam Wash will clean skin without leaving it feeling dry. For men with oily skin, a face wash like the Tea Tree Skin Clearing Facial Wash will help reduce shine and take control of blemishes.

If you’re still baffled by which cleanser will work for you, check out our dedicated guide to facial cleansers.


While it’s a step that’s often overlooked, a good toner is the missing ingredient from your skin routine. As well as helping keep skin unclogged by removing traces of dirt, a toner will help shrink the appearance of pores and help restore your skin’s natural pH balance.

If blemishes are bothering you, our Tea Tree Skin Clearing Mattifying Tonerwill help skin feel clean, refreshed and look visibly clearer. Those with normal to dry skin will benefit from the Vitamin E Hydrating Toner. It’s refreshing, hydrating and leaves skin feeling supple and clean. If you’re looking to help refine pores and help target oily or combination skin, try the Seaweed Oil Balancing Toner.



You should moisturise every day (and not just after you shave). A good moisturiser, when used regularly, will encourage skin to maintain its natural balance, help reduce the appearance of blemishes and keep skin soft, smooth and kissable.

Like every other step of your routine, you need something that suits your skin type. Our bestselling Vitamin E Moisture Cream is lightweight, absorbs easily and locks in moisture for all-day hydration, making it a great option for any skin type. If you need an extra boost of hydration in the morning, wake up thirsty skin with our invigorating, lightweight Guarana & Coffee Energising Moisturiser.

If deciding which moisturiser is your perfect match leaves you feeling lost, check out our dedicated face moisturiser guide.


STEP 4: MASK Gentlemen – you should never underestimate the power of self-care! Complement your new and improved daily skincare routine with one of our nature-inspired face masks. Our masks don’t just revive and moisturise – they leave you and your skin feeling seriously pampered. If you’re looking for something intensely refreshing and powerfully purifying, try our bestselling Himalayan Charcoal Purifying Glow Mask.

Apply with our Facial Mask Brush.or your fingertips. Leave on for 15 mins and enjoy. Wash off in circular motions to exfoliate. Rinse. Towel dry. Use 1-2 times a week.


Don’t deny your skin the care it deserves. This four-step routine will help maximise your skin’s appearance.


Complement and round off your top-notch skincare routine with a scent that suits you perfectly. With notes of lavender, geranium, musk and sandalwood, our White Musk® for Men Eau de Toilette is a light spritz that makes the perfect gift for every gentleman.


Make-up really is for everyone. From bold day-to-night looks to a nude make-up routine, our top tips will have you looking great and feeling fab in no time. From beginners to experts, we have everything you need to mix-up your look.



To truly complete your self-care overhaul, you need to think about more than just that beautiful face. Treat your body to a new routine for glowing, healthy-looking skin from head-to-toe.