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HomeMakeupMascaraTurn It Up Volumizing Mascara

Turn It Up Volumizing Mascara

Buildable volume mascaraCurls & defines easilyLong-lasting
Buildable volume mascaraCurls & defines easilyLong-lasting

4.0/54.0 out of 5 stars
What does it do for you ?

Turn the volume up! For when you’re feeling fierce, this full-on volumizing mascara makes your lashes stand to attention. With a lightweight, comfortable formula enriched with Community Fair Trade organic virgin coconut oil from Samoa, you get the benefits of a heavy-duty mascara without the tacky feeling.

A real ‘volume up’ mascara, the hourglass-shaped brush provides instant impactful volume and curls from inner to outer corner for a dramatic, long-lasting look without any icky mess or discomfort.
Turn It Up stays in place when you need it to without transferring or fading, but still melts away easily when you’re ready to take your makeup off.

At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trialed and tested our Mascara on a diverse panel of six Fitzpatrick scale tones across 107 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.

After 1 use:

  • 84% agree that lashes look instantly thicker and more volumized
  • 81% agrees that the mascara does not flake throughout the day
  • 93% agree that the mascara feels gentle on lashes

Our pack has also been upgraded, coming in a new & improved aluminium-looking pack*.

  • Adds buildable volume to lashes
  • Lashes look lifted, curled and more defined
  • Gives intense black color to lashes
  • Does not flake throughout the day
  • Made with ingredients of natural origin with CFT organic virgin coconut oil from Samoa
  • The Vegan Society certified
  • All day long lasting
  • Ophthalmologically tested & suitable for sensitive eyes

* Pack not recyclable due to mix of materials.

Ingredients

Community Fair Trade Organic Coconut Oil

Coconut oil has been moisturising skin and hair forever, and ours comes from our partners in sunny Samoa.

 
Ingredients
Select colour

Black

Qty
Turn It Up Volumizing Mascara
$18.00

Fair Trade organic virgin coconut oil

A legendary moisturiser for dry skin

Coconut oil has always been a bit of a wonder oil, and has been moisturising skin, hair and bodies forever.

Our coconuts come from the shores of Samoa. Coconut harvesting is a family business here, involving multiple generations. It helps everyone benefit from the island’s resources, following the island’s ethos of Fa’a Samoa – ‘The Samoan Way’.

Coconuts are gathered up, hand-cracked, pressed and filtered to release pure, high-quality oil.

Each coconut is picked for its ‘good smile’ – meaning, our local experts can tell from the look of the shell whether it’s good quality and ready to harvest. They’re grown and wild-harvested without chemicals, so we can guarantee the oil is organic.

Read more

Our Community Fair Trade supplier, Women in Business Development Inc., help families to create a sustainable income by using Samoa’s rich natural resources. They’ve won awards and gained global recognition for their brilliant work.

30 Reviews


4.0 / 54.0 out of 5 stars
80% would recommend this to a friend
To learn more about how The Body Shop works to ensure its reviews are independent and genuine, please click here

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Value

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Mascara

Turn It Up Volumizing Mascara

KAK51
Age: Over 45
Skin Type: Combination
Time using product: 1 week
Received Free Product: No
Posted date: March 2023
Country : USA
Definitely not worth the money. I have bought better mascara in grocery stores.
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Better than my ysl one!

Turn It Up Volumizing Mascara

Minibike51
Received Free Product: No
Posted date: February 2023
Country : United Kingdom
Amazing mascara!
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0 of 0 found this review helpful

Effective mascara

Turn It Up Volumizing Mascara

Emily
Age: 25 - 34
Time using product: 1 month
Received Free Product: Yes
Posted date: March 2023
Country : United Kingdom
This product fits with its description. The 4 star review is simply because the brush style is not the best in my opinion in terms of the shape and reaching all the individual eyelashes. However, it does help volumise the eyelashes but it not waterproof which would also be my preferred option.
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