The protest, which included 8 dogs of different breeds and sizes, was in support of Forever Against Animal Testing, a joint campaign by The Body Shop and Cruelty Free International. The dogs took to the streets with protest signs, bandanas and miniature banners in show of their support.
The protest aimed to highlight that 80% of countries worldwide still have no laws banning cosmetic animal tests and encourage consumers to support the campaign by signing the petition.
Once the petition reaches 8 million signatures, The Body Shop and Cruelty Free International will present it to the United Nations, calling for an international convention to ban animal testing on cosmetics to protect millions of animals around the world.
In September 2017, The Body Shop was acquired from L’Oreal by Natura, the Brazilian-listed multi-national cosmetics company, which is cruelty-free and a publicly-listed B Corp. Both Natura and The Body Shop’s new sister company, Aesop, have officially backed the campaign.
Learn more about our Forever Against Animal Testing Campaign.