Building on the success of our groundbreaking Bio-Bridges habitat conservation project, we are launching our new corporate philanthropy program, The World Bio-Bridges Mission (Re-wilding the World), which aims to build an additional ten Bio-Bridges by 2020.
Our Bio-Bridges program has engaged millions of customers to do their bit in helping threatened orangutans, tigers, and monkeys.
Bio-Bridges protect and regenerate corridors between healthy rainforest, linking isolated and endangered animals and plant species, which allow them to thrive and breed again. Biodiversity loss is one of the earth’s biggest challenges today and habitat fragmentation is a key driver of biodiversity loss. The World Bio-Bridges Mission is focused on addressing these issues and sharing these principles with our customers.
The World Bio-Bridges Mission will also create opportunities for The Body Shop to identify potential new natural ingredients from these areas for our products, creating a sustainable sourcing pipeline. This will help to provide communities with alternative and sustainable income opportunities.
The World Bio-Bridges Mission is managed by The Body Shop International plc and overseen by the World Bio-Bridges Mission Advisory Team with 13 internal and external representatives who will manage funding allocation.
The program is managed according to the program Terms of Reference. Every penny raised will directly fund partners to build Bio-Bridges. By connecting our corporate philanthropy closer to our business, we are able to use our professional skills, experience and knowledge to increase our ambitious target to build 10 new Bio-Bridges in addition to our existing commitment to protect and regenerate 75 million square meters of habitat by 2020.
“Bio-Bridges!? What, like the one they were going to build over the Thames? No, much more useful than that, and a little more remote. Wild animals need to swing and leap freely through the trees and not be restricted to what few diminishing patches of wild habitat are left. What do they need to be able to cross safely from one patch to another? Bio-Bridges. There are never enough!”
- Bill Oddie OBE, Broadcaster and Ambassador for World Land Trust The Body Shop’s partner for several Bio-Bridges projects
The World Bio-Bridges Mission will engage the passion of The Body Shop consumers in raising funds and awareness through activities such as collecting donations from purchase transactions and the sale of The Body Shop products, which customers can look out for, starting with the Amazonian Saviour™ Multi-Purpose Balm (1.69 OZ).
The World Bio-Bridges Mission will thrive by working in partnership with registered NGOs and charitable organizations around the world.
If you are an organization wishing to apply for one of The World Bio-Bridges Mission projects, please review our application form.