Be seen. Be heard

All the potential but no power. Read on to discover why we’re backing young people

Anita Roddick

Social injustice, climate crisis, inequity, healthcare access, prejudice and fear.

As the world becomes ever more fractured and divided, we need real, positive and powerful change more than ever. To rebuild. To heal. And to rise up.

At The Body Shop we’ve been standing up, speaking out and changemaking, since 1976. Speaking truth to power is in our DNA. We were born to fight.

Watch this short film to find out why being seen and being heard has never been more urgent.


The UN estimates that there are 1.2 billion people aged 15 to 24 worldwide. That means that one in every six people on Earth is a young adult. The results of the decisions being made about our world today will be inherited by them. So where on earth are they? The political picture is still very grey. Only 2.8% of elected government leaders worldwide are under thirty. There is a vast generational divide between those with the power of decision-making and those without it.

It’s clear that if we keep trying to solve problems with the same old solutions we will make the same mistakes. Young people have fresh eyes and a lot of skin in the game, yet are rarely invited to the table. They are politically active, demonstrating time and time again that they are prepared to show up for our community, our planet and our future.

Young people, around the world, including millions of under 18 year olds are considered mature enough to have adult responsibilities. They can join the military, care for vulnerable relatives and serve time in prison, but in the same breath are denied the right to vote in most places. That doesn’t sit right with us.

What are we doing?

We’ve always operated outside of the beauty industry, seeking change where other brands saw risks. We are not afraid to challenge the status quo and to find the right solutions. This is not our first rodeo.

The Body Shop and the UN Office of the Secretary-General's Envoy on Youth have collaborated on a joint report into the issues affecting young people. If you want to know more about why it's important that young people's needs and rights as citizens are respected, read the report. ​

We’re launching a global campaign, in partnership with the UN Office of the Secretary-General’s Envoy on Youth, to address the needs and rights of young people around the world, and to amplify youth voices in public life.

Generation Citizen partner logo


First-time voters should never face barriers. In the US, The Body Shop is shifting power to youth by teaming up with Generation Citizen. Together, we’re giving young people the skills and resources they need to make their voices heard by encouraging them to vote in this year’s elections and beyond.

Generation Citizen is a national nonpartisan organization that equips and inspires young people to exercise their civic power.


In every country we operate in, we’ll be campaigning to remove the barriers that prevent young people from participating in the decision-making that affects us all.

The kind of change we’re fighting for around the world includes (but isn’t limited to):

Lowering the voting age to 16 at the local, provincial or national level.

Addressing legislative or policy barriers which directly or indirectly prevent young candidates running for positions of leadership.

Establishing formally recognized youth bodies with a direct relationship to national legislatures.

Lobbying for formal youth involvement in national policy development, such as climate change action, post-Covid recovery plans and peacebuilding initiatives.

We will also be supporting programs that develop the skills of young people to make them tomorrow’s leaders. All campaign work at the national level is in partnership with local, often youth-led, organizations who share our values and have expertise in increasing youth participation in their country.

We all know that change starts from within. We have set up a ‘Youth Collective’ at The Body Shop to amplify youth voices within our collective and to guide our own decision-making. This advisory group will also act as a sounding board as we navigate our campaign around the world.

You can read more about our philosophy and some of our campaigning here.

For now we would like to say, we see you. We hear you. Now let’s get to work.

Anita protesting against animal testing


We work closely with experts to plan all of our campaigns. We’d love for you to keep reading about these issues so here’s a list of resources.

We work closely with experts to plan all of our campaigns. We’d love for you to keep reading about these issues so here’s a list of resources.

To learn more about the facts and figures of youth participation in national parliaments globally, read this report from the Inter-Parliamentary Union (IPU). Not into report reading? Check out this infographic of the same info condensed.

Explore the UN’s Youth 2030 Strategy through visiting this one-stop-shop knowledge portal. Here you can pick up valuable tools and resources for supporting Youth 2030 implementation as well as track global progress year-by-year.

Want to know more about youth policy in your country? These handy factsheets from will help.

Read this literature review from the EU Commission and Council of Europe for an overview of youth political participation in Europe.

This paper provides a breakdown of the different jargon and info used to discuss youth political participation.

This policy paper on Quality Youth Participation and Inclusion in Institutions from the European Youth Forum (EYF) could help you lobby your local institution on youth inclusion.

This from the Office of the United Nations Secretary-General’s Envoy on Youth (OSGEY) and the Inter-Parliamentary Union (IPU) will give you loads of info on how gender and representation intersect.

You could read this from First ASEAN Youth Development Index detailing youth development across the region (see Domain 4: Participation and Engagement).

Or why not check out The ASEAN Youth Advocates Network here?

The African Youth Leaders study is an international research project looking to develop a youth leadership movement and they’re always looking for people to get involved.

Want to stay across global efforts to allow young people to run for political office? Check out the Not Too Young To Run campaign