THE BENEFITS OF EDELWEISS FOR SKIN

A TINY FLOWER PACKED WITH ANTIOXIDANT POWER TO SURVIVE AND THRIVE IN EXTREME CONDITIONS

Like most people, you’ve probably only heard about edelweiss in relation to The Sound of Music, right? (Flashback to the von Trapps for a lesson in how to say ‘ay-duhl-vise’…) Well, there’s a new type of edelweiss that everyone needs to know and we’re about to spill the secrets on the tiny, powerful plant found in our Drops of Youth™ skincare range.

Loved by many, this unique flower stands strong against the harshest conditions. It’s about time we sing the praises of its incredible benefits for skin.

WHAT IS EDELWEISS?

Edelweiss is a rare mountain flower that grows in Alpine environments. It’s only found at very high altitudes, between 1500 and 3000m, where it defies extreme environmental conditions, including strong winds, frost, and volatile temperatures. For centuries, this tiny flower has been widely used in folk medicine and in Alpine tradition, giving this flower to a loved one is the ultimate expression of dedication.

WHY IS EDELWEISS GOOD FOR SKIN?

Edelweiss produces its own antioxidant, called leontopodic acid. It is this antioxidant that allows the flower to protect itself from all those harsh environmental aggressors we mentioned, helping it to survive and thrive on the mountainside.

Around 80% of the daily damage that our skin goes through is caused by environmental aggressors.* By ‘aggressors’, we mean things like pollution, gases and dust particles, which are not exclusive to the outdoors, but inside our homes as well. Daily exposure to these aggressors can take a toll on the complexion, causing skin to feel dry, dull and sapped of vibrance. So, how do you protect your skin against the impact of these aggressors?

That’s where edelweiss comes in. Remember how it thrives against all odds on the mountainside? Since this tiny flower is such a master of resilience, we made it one of the superstar ingredients in our Drops of Youth™ range.

Our clever Drops of Youth™ routine helps protect skin against pollution and helps smooth the way to a fresh-faced, healthy-looking glow. Ahh, lovely stuff.

EDELWEISS ROUTINE

Luckily, that’s where our Edelweiss range comes in. Enriched with double the concentration of edelweiss compared to Drops of Youth™, it’s our go-to for stronger*, smoother skin.

CLEANSE

Use the Edelweiss Cleansing Concentrate to gently wash away makeup residue, impurities and pollutants, leaving skin comfortably cleansed without feeling dried out.

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Bottle of Edelweiss daily serum concentrate

TARGET

Just like Drops of Youth™ but even better, our Edelweiss Daily Serum Concentrate now packs double the concentration of edelweiss in every drop. It leaves skin smoother and plumped with 24hr moisture and helps protect against pollution.

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pot of Intense Edelweiss smoothing cream

MOISTURISE

Reach for our Edelweiss Intense Smoothing Cream when you need a nourishing hit of hydration. This rich, velvety formula melts in straight away, blanketing skin with 48hr moisture and helping to protect against pollution.

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EXFOLIATE

Use the Edelweiss Liquid Peel twice a week to gently lift away pollutants and dead skin cells, leaving you looking fresh-faced and more luminous.

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HOW DO WE SOURCE EDELWEISS?

Our supplier, DSM, has been organically cultivating edelweiss in the Swiss Alps for 20 years. At high altitudes, far away from the hustle and bustle, the edelweiss plants benefit from a unique Alpine environment – unpolluted air, high soil terroir and irrigation from pure glacier water – until they are ready to harvest, carefully and responsibly. And when all these elements come together, that helps to ensure a high-quality edelweiss plant rich in leontopodic acid.

HAVE YOU SEEN…

Sources:
*https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6629960/ **Skin that looks plump with moisture, with a smooth surface. Skin looks re-energised and refreshed.