WHAT IS FOREVER AGAINST ANIMAL TESTING?
Our Forever Against Animal Testing global campaign is how we put our passion for animal rights into action – we're working towards a worldwide ban on animal tested cosmetics… forever. Approximately 80% of countries have no laws around animal testing, which is why we haven’t stopped fighting for the rights of animals since 1989. Working with our customers and Cruelty Free International, our Forever Against Animal Testing campaign is helping wipe out animal testing in cosmetics for good, so animals no longer have to suffer for our beauty.
According to Cruelty Free International, over 500,000 animals may be used in cosmetic animal testing worldwide every single year, even though alternative testing options exist that would allow neither animals or consumers to suffer. Non-animal tests are often more effective, more reliable and faster, proving that animal cruelty is an unnecessary evil. Join us on this journey as we encourage more countries to ban animal tested cosmetics.
Thanks to your support, we’ve gathered 8 million signatures for our campaign to end animal testing in cosmetics forever.
A MESSAGE FROM CRUELTY FREE INTERNATIONAL
“In October, The Body Shop and Cruelty Free International took 8.3 million voices from all over the world to the United Nations HQ in New York to call for a global end to animal testing in cosmetics.
“These signatures represent the latest milestone of more than 30 years of advocacy between Cruelty Free International and The Body Shop, the first international beauty brand to campaign against animal testing in cosmetics.
“We know we couldn’t do this without you. There is still much work to do, but with your continued support we know we’ll succeed.”
CEO, Cruelty Free International
WHAT COMES NEXT?
Together with Cruelty Free International, we are working with countries that are reconsidering their cosmetics animal testing laws to make the ban a reality. We will join forces with our customers, campaigners and other brands around the world to secure an international agreement to ban animal testing in cosmetics internationally for good.
WHEN WILL ANIMAL TESTING BE BANNED FOR GOOD?
Like all international agreements, it takes time, but we know it’s within reach! Watch this space. We’re working hard with campaigners and other brands across the globe to help make it happen.
WHAT CAN I DO?
Look out for the Leaping Bunny Logo. The Leaping Bunny Logo can only be displayed by brands that don’t test on animals. We’re proud to feature the Leaping Bunny Logo on all of our products because it shows our commitment to being Forever Against Animal Testing in cosmetics.
The Body Shop started campaigning to end animal testing in cosmetics. We were the first global cosmetics company to fight this cruelty.
Following our sustained campaign, the UK government banned animal testing for cosmetic products and ingredients.
Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection, now Cruelty Free International) contributed to a European Union ban on animal testing in cosmetic products.
The European Union implements its ban on animal testing in cosmetic ingredients.
We celebrate history. The sale and import of animal tested products and ingredients is banned, completing the EU ban. Our campaign with Cruelty Free International collects 1 million signatures.
We reach 3 million signatures in our campaign with Cruelty Free International.
We reach 8 million signatures in our campaign with Cruelty Free International. We take our petition to the United Nations to ban animal testing in cosmetics worldwide.
ANIMAL-FRIENDLY TESTING METHODS
Our products undergo extensive testing to ensure they’re safe, effective and animal-friendly. We use three main testing methods involving computer data, laboratory-created tissues:
1. In-silico (computer-based) analysis uses readily available, existing data to help us to assess the suitability of similar materials through extrapolation.
2. Laboratory-produced skin is grown from human skin cells. It allows us to conduct safety checks on cells that react in virtually the same way as human skin, without harming any people or animals.
3. Finally, to ensure good tolerance on people, we will often test our products using patch testing. This involves placing a very small amount of product on a person's skin to ensure that it is safe and effective, usually at the final stage of testing a new formula.
4. We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.
All cosmetics companies can adopt these kinds of animal-friendly testing methods. That’s what we’re fighting for worldwide with our Forever Against Animal Testing campaign.
HELP PROTECT AND RE-WILD OVER 10 MILLION SQUARE METRES OF FOREST
We’ve been building Bio-Bridges since 2016 to help protect animals so that they can meet, mate and thrive. Learn about how our Bio-Bridges Mission is restoring wildlife corridors and how we’re pledging to donate £500k to World Land Trust and WCS Rwanda