self love index
From November to December 2020, we asked over 22,000 people from 21 different counties how they rated their self-worth, happiness and wellbeing. Designed by us and market research leaders Ipsos, here’s what we learned about self-love from our unique global study.
Some Key Stats from the Self Love Index
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Self-Respect
6 in 10 people across the globe wish they had more respect for themselves.
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Generation Z
Over 4 in 10 people in Generation Z fall into the lowest self-love group.
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Social Media
Nearly 1 in 3 people using social 2+ hours a day have the lowest self-love.
What Personal Factors Affect Self Love?
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Country
Denmark and Australia scored the highest on our Self Love Index with 62. The lowest was South Korea with 45 and France and Saudi Arabia with 48.
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Gender
Women feel nervous, anxious and depressed more than men. The LGBTQ+ community also tends to have lower self-love than cisgender and/or heterosexual people.
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Age
Women 25 or older have higher self-love than Generation Z. Women in Generation Z are 2-3 times more likely than Baby Boomers to fall into the lowest self-love group.
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Resilience
7 in 10 people say they bounce back quickly after hard times. Self-love helps make us more resilient: those with high self-love are more likely to bounce back quickly.
What Social Factors Affect Self Love?
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Self-Esteem & Social
High social media users have lower levels of self-love: nearly 1 in 3 of those who are on social more than 2 hours a day have the lowest scores on our Self Love Index, compared to only about 1 in 5 who are not on social. People agree that influencers, celebrities and models in ads are the largest contributors to low self-esteem.
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The Beauty Industry
Most believe that the beauty industry can have a negative impact on self-confidence, stemming from the use of airbrushed or photoshopped images and unrealistic claims. Younger women also view the lack of diversity in advertising as a major negative impact of the beauty industry more than older women.