Minimalist Makeup Capitals of the UK
At The Body Shop, we believe that makeup should allow you to feel your most beautiful self, and if that means enhancing your natural beauty, we’re here for it. Whether you just want a few more minutes to relax in the morning or feel that your skin needs a break from heavy makeup, minimising your makeup bag and honouring your fresh face can feel empowering.
We have analysed search data to find out which cities in the UK are opting for a more natural make up look, with ‘barely there’ make up set to be a 2022 trend. Looking at terms such as nude, simple, and natural looks, we have compiled a list of the UK’s minimal make-up capitals. Find out more below.
Blackburn have gone back to makeup basics, ranking third in the UK’s minimal makeup cities. Three fifths of Blackburn's search terms were for ‘natural makeup looks,’ with 41 out of 10,000 people searching for more simplistic and fresh-faced looks.
Top tip – Go easy on the mascara
Going light on the lashes is a wonderful way to highlight your eyes natural colour. Simply curling your lashes and applying a clear lash gel can boost the appearance of your eyes, or if you have lighter lashes applying a gentle mascara can add more definition.
Next is Wigan, with the fourth most searches for minimal makeup. With 38 out of 10,000 people searching for more subtle and simple make-up looks, the people of Wigan are obviously loving a stripped back makeup look.
Top tip – Brush up the brow
Natural brows are embraced when going for the minimal look. Enhance your brows with brow gel, by simply brushing and shaping them into place.
Where else is going for the natural makeup look?
How does the rest of the UK fare when it comes to going for a fresh-faced look? Out of the top ten cities searching for natural make-up looks 8 were based in the north of England, with Glasgow being the only Scottish city to make it into the top 40, with 35 searches per 10,000 people.
Also in the top ten were Doncaster, Manchester, Leeds, Glasgow, and Peterborough, all of which had ‘natural makeup look’ as their most popular search term.
Despite its large population, the nation's capital missed out making it into the top 50 minimal makeup cities, with search terms for a no-makeup-makeup looks being only 22 per 10,000 people.
If you are feeling inspired to try out a minimal makeup look, or just fancy showing yourself some self-love by trying a new makeup look, check out our full makeup range including our fresh nude foundations, mascaras and bronzers that will allow you to magnify your natural beauty.
METHODOLOGY & SOURCES
We analysed search terms for natural make-up, nude make-up and simple make-up looks across the UK and normalised these figures, providing us with an overall ranking and section breakdown of each city. Data pulled January 2021.