Fresh Nude Foundation

For 24hr moistureLight to medium coverageVegan

"Love love love this foundation. It's so natural looking and feels so fresh on my skin. I highly recommend."
What does it do for you ?

No messing around, our Fresh Nude Foundation does what it says on the bottle, helping create a natural, nude glow finish with a fresh-faced, moisturised feeling. You might want to mess around with it, though, to create whatever look you feel like. Makeup 101 - foundation is fundamental to whatever look you’re going for, whether dressed-up and dramatic, or embracing a more au naturel look. And we think it should be fun, not a stress - a way to play and express yourself, highlight your fave features and give yourself a boost. After all, this is about looking like you, the most confident version of you. Basically, you on a good skin day.

No wonder, then, that our moisturising foundation helps you forget you’re even wearing it. Enriched with English rose water and aloe vera, it feels comfortable, not cakey, on skin. It lets your skin breathe and look healthy and smooth with a semi-matte finish, helping finesse what was already a pretty fine face. Lots to love, yep, but we didn’t stop there. We formulated this hydrating foundation with SPF to help protect your skin as you wear it.

  • Comes in 16 natural-looking tones
  • Moisturising feels for up to 24hrs
  • Light to medium, even-looking coverage with SPF 15 protection
  • Semi-matte, fresh-faced finish
  • Suitable for sensitive skin & dermatologically tested
Select colour

055 Yucatan Honey

Fresh Nude Foundation

How to use

  1. Apply evenly over your face with our Foundation Brush using upwards strokes and blend well.
  2. Want more tips? We’re here to guide you on How to Apply Foundation.

Community Fair Trade organic aloe vera

Naturally soothing on easily upset skin

Aloe vera is known for being ultra-gentle and soothing on skin. It’s helped us formulate our Aloe range to handle sensitive skin with kid gloves.

It’s a naturally hardy plant. Our aloe vera leaves are harvested and filleted by hand within 6 hours, which preserves the freshness and makes sure the aloe is the highest possible quality.

We source our organic aloe vera from Campeche in south-east Mexico. We work with expert farmers who really know their stuff, and can harvest the aloe while causing minimal harm to the environment. This is particularly important since the land is close to three precious rainforest biosphere reserves in the Yucatan peninsula.

Read more

Since 2015, our trade has helped support the indigenous female farmers living on the edge of these rainforests, who could otherwise face discrimination and limited work opportunities.

549 Reviews

4.6 / 5
83% would recommend this to a friend



Fresh Nude Foundation

S r n
Age: 25 - 35
Skin Type: Normal
Time using product: 1+ month(s)
Skin Concern: Aging
Posted date: April 2020
Love love love this foundation. It's so natural looking and feels so fresh on my skin. I highly recommend.
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74 of 88 found this review helpful

Fresh nude foundation

Fresh Nude Foundation

Posted date: December 2019
Country : USA
I’ve been using this foundation for long time and I love it!
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1 of 4 found this review helpful

The new Fresh Nude with no SPF sucks

Fresh Nude Foundation

Age: Over 45
Skin Type: Dry
Time using product: 1 month
Posted date: May 2022
Country : Australia
Let me be clear that my rating is for the new Fresh Nude Foundation in the clear bottle with white lid with no SPF factor in it. I hate it. The minute i saw the bottle i new it was targeted at teenage girls. It makes no sense taking the SPF out of an Australian product made for Australians. I hate the 'stick' that comes out. I love the previous Fresh Nude with the SPF 15 which i would give a 5 star rating. Great product and excellent packaging.
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0 of 0 found this review helpful