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What's the difference between cologne, eau de parfum and perfume?
Fragrances can be a bit confusing as they come in a number of different formats! Basically the different formats come with a different strength level.
The different strengths give a different intensity of scent on the skin, which in turn determines how long the fragrance will last on the skin. The Body Shop® offers a variety of fragrance strengths: Perfume Oil, Eau De Parfum (EDP), Eau De Toilette (EDT), Body Mist, After Shave.
These formats all have different percentage of fragrance concentration in alcohol, and due to this they have different longevity.
Perfume Oil has the most concentrated form, 20% fragrance concentration in oil. Gives six to eight hours wear.
Eau de Parfum (EDP) is recommended for long lasting wear, as it contains 12%-15% fragrance concentration in alcohol. Gives six to eight hours wear.
Eau de Toilette (EDT) is ideal for those that may find the EDP or Perfume oil too strong, with 7%-12% fragrance concentration in alcohol. Gives four to five hours wear.
Body Mist is a light refreshing fragrance perfect for layering with other products from the same family. 3-5% fragrance concentration in alcohol. Gives one to two hours wear.
After Shave has 1%-3% fragrance concentration in alcohol. Gives one to two hours wear.