CAMPAIGNS

As a trusted global brand with a history of successful activism, we are uniquely able to voice the concerns of millions of customers and persuade decision makers around the world to implement measures to secure long-term positive change.

Commitment Campaigns

Some of our recent campaigns include Stop Sex Trafficking (2012), through which The Body Shop delivered 7 million signatures to the UN, and the EU Animal Testing Ban (2013).

In 2017 we will embark on our biggest campaign yet. Watch this space!

TIMELINE

  • 1986

    Save the Whale

    1986

    Save the Whale

    Our first campaign is Save the Whale in collaboration with Greenpeace. We call for an end to whaling, and promote jojoba oil as the perfect alternative to sperm whale oil in cosmetics.

  • 1989

    Stop the Burning

    1989

    Stop the Burning

    Our first environmental campaign calls for a stop to the burning of Brazilian rainforests. A million petition signatures are presented to the president of Brazil.

  • 1990

    The Body Shop foundation

    1990

    The Body Shop foundation

    Our charitable trust raises funds for human rights and environmental projects around the world. It's aimed at small, grassroots organisations that find it hard to get funding elsewhere. Fast-forward to 2012 and the foundation has raised over £19million.

  • 1991

    The Big Issue launches

    1991

    The Big Issue launches

    This magazine sold by and for the homeless started life the year before as a The Body Shop Foundation project. We launch our long-running campaign Against Animal Testing.

  • 1993

    Plight of the Ogoni people

    1993

    Plight of the Ogoni people

    We launch a campaign to raise awareness of the plight of the Ogoni People. The tribe is persecuted for protesting against the dumping of petroleum waste in their homeland in the Niger Delta. In 1995, their leader, the author and activist Ken Saro-Wiwa, is executed by the Nigerian military rulers. The campaign continues to 1998.

  • 1996

    Against Animal testing

    1996

    Against Animal testing

    We deliver the four million petition signatures for our Against Animal Testing campaign to the European Commission. In 1998, the UK bans the testing of cosmetic products on animals.

  • 1997

    Self esteem

    1997

    Self esteem

    We create a doll called Ruby to challenge beauty stereotypes. She fronts our campaign for female self-esteem and sparks a worldwide debate about body image.

  • 1998

    Make your mark

    1998

    Make your mark

    The Dalai Lama helps us launch Make Your Mark. The campaign, in partnership with Amnesty International, marks the 50th Anniversary of the Universal Declaration of Human Rights. Three million people sign the petition.

  • 2002

    Choose Positive energy

    2002

    Choose Positive energy

    We partner with Greenpeace to campaign for renewable energy. Over six million people sign our petition, which is delivered to the World Summit for Sustainable Development in Johannesburg.

  • 2003

    Stop Violence in the home

    2003

    Stop Violence in the home

    In 2003 we launched a global campaign with MTV to raise awareness and funds to help those affected by domestic violence. The Stop Violence In The Home campaign built on almost a decade of campaigning on the issue.

  • 2008

    Get Lippy

    2008

    Get Lippy

    We launch a campaign with MTVInternational to raise awareness of HIV and AIDS. Our message reaches millions of people and our campaign products raise over £2millionfor our charity partner, the Staying Alive Foundation.The funds help to educate young people on how to stay safe,and support those living with HIV and AIDS.

  • 2009-2012

    Stop Sex trafficking

    2009-2012

    Stop Sex trafficking

    In September 2009, The Body Shop started a journey together with ECPAT International to Stop Sex Trafficking of Children and Young People. From every corner of The Body Shop, around the world we engaged with our customers, friends and family. We raised awareness and funds, secured petition signatures and we marched!