how to apply foundation

From your head down to your toes you’re incredible just as you are. Are you a teen with soft radiant skin, perhaps the odd pimple? Or a fully-fledged glamorous grown-up, except perhaps for a slightly uneven skin tone? Whatever, you’re absolutely gorgeous. But we hear you – we all need a confidence boost for the daily grind or a dazzling big do. And don’t we all know, applying foundation can go any which way – from cakey flake to triumphant radiance. There’s a reason why makeup artists are called artists – there’s skill involved navigating the textures, tones, prepping, priming and polishing of the face. Fret not, we’ll share all our secrets on how to apply foundation.

Woman applying foundation whilst looking in mirror

4 steps of applying foundation

Your wonderful face, your communication centre – where every relationship begins with an exchange of smiles. It wants just the right amount of attention. With a little bit of know-how and some good products, we’ll help you master the perfect natural foundation coverage.

Vitamin E Gentle Face Wash

Step 1: start with a blank canvas

As any good artist will tell you, prepping the surface is the key to applying any kind of smooth even coverage. And when it comes to your gorgeous mug, first that means a good cleanse. Try our excellent Vitamin E Gentle Face Wash, an all-rounder that suits all skin types. The light, creamy texture helps to keep skin feeling like moisture has been locked in. Next is to let a good moisturizer sink in for 10 minutes. Our Vitamin E Moisture Day Cream boosts skin hydration by 38% for 8 hours and helps to enhance your natural radiance. Between these two hydrating pros, you’ll have the perfect clean, soft base for foundation to blend into.

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Model applying Hemp-in-serum primer

Step 2: Use a primer

The makeup artist’s secret to smooth and natural-looking foundation is a ‘primer’ which is essentially a ‘makeup base’. It’s hard to know if every tip and trick we hear about makeup is entirely necessary – it’s usually down to experimentation and personal preference. But most beauty experts tend to agree that a primer helps create an even base, which allows for foundation to go on more smoothly and last longer. If you’ve got normal to dry skin, give our Hemp Serum-in-Primer a spin for a flawless finish. It leaves skin feeling plumped with moisture, softer and instantly hydrated, prepping it for fresh, long-lasting makeup. It’s all the benefits of a serum with the protection of a primer.

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Fresh Nude Foundation

Step 3: Apply foundation

Time to apply a dreamy foundation onto your well-prepped canvas. For radiant, lightweight to medium coverage, head to our brilliant Fresh Nude Foundation. With 40 inclusive shades that cater to a variety of different undertones, there’s bound to be a match for you. Enriched with vitamin E and hyaluronic acid, it’s perfect for all skin types and gives 24hr hydration. Use the recyclable* spatula to scoop out a small amount, dab on with your fingertips and then get all professional with our Fresh Nude Foundation Brush, gently buffing in circular motions around your face from the center outwards. Get ready for natural yet amplified smooth-maneuvering gorgeousness.

*Where local facilities allow

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Woman applying foundation

The best way to apply foundation

If you’re wondering what’s the best way to apply foundation, we’ve got you covered. The most obvious and convenient tool is those fingers of yours. Just make sure they’re clean and don’t have any other makeup on – or else you might end up with some unwanted splodges across your face. The light-touch (dabbing or swirling motions) will help you get the smoothest and most even coverage. Want a more professional feel? Try our Fresh Nude Foundation Brush for a wonderfully sheer, smooth coverage. But remember that foundation isn’t paint and prefers a gentle dab over an artistic swipe. Or, for a super natural finish, try our Buffing Brush – just dot foundation onto your face and then buff in using circular motions for a flawless, streak-free finish.

Tips for applying foundation

Hands scooping Vitamin E Intense Moisture Cream from pot

Tip 1 - Always prep your skin

Less is definitely more when it comes to foundation. There are absolute musts when it comes to a natural look, that include prepping with a good cleanser and moisturizer. But then be confident that your natural healthy skin is the champion here and you’re simply enhancing it with foundation. Leave the smothering for when you’re icing your favourite choco cake.

Man applying Fresh Nude Foundation

Tip 2 - Natural daylight is best

The makeup artist’s top tip, always find the best light you have to apply and check your work. Natural light is always best, so grab a makeup mirror and head to a window or else the best lighting at home, you can always have a check in your compact mirror or camera phone when you're outside in natural daylight. Congratulations – you look amazing.

Man applying Fresh Nude Foundation

Tip 3 - Don’t forget to blend

When you’re preparing your work of art, AKA your face, don’t neglect the surrounding areas like your neck and ears – they don’t need full coverage but include them in what’s happening on your face. A little careful blending will prevent the much feared funny-foundation-mask effect.

Hands applying Fresh Nude Foundation

“Excellent colour match for my skin. Good coverage without being thick and matted. Excellent product.”

– FranH

About Fresh Nude Foundation

Woman applying All in one Concealer

How to apply concealer?

We don’t think there’s a human being on the planet who hasn’t reached out for a good concealer in a moment of complexion crisis, then praised its great blemish-disguising powers. But as with foundation, the big question we all want to ask the professionals is ‘how to apply concealer?’.

Our Vitamin C Concealer is a hero for your skin, whether you want to hide those dark circles, cover a blemish, add a little highlight or even contour. This lightweight, buildable formula hides a multitude of sins without creasing, and comes in 20 shades, so you’re bound to find a match.

Use a lighter shade to cover any dark circles, shadows or discoloration. Want to hide a pesky blemish? Choose a shade that’s a perfect match for your skin tone or foundation. And to highlight or contour, try a shade that’s lighter or darker.

No matter your skin drama, a clean finger or our Concealer Brush and a few dabs of this concealer will get you back on track.

Freestyle Multi-tasking color makeup

Finish off with some color

So you’ve got the perfect, flawless finish but how about adding some colour?

Our Sheer Touch Lip & Cheek Tint is a moisturising multi-tasker that your skin will love. This buildable formula promises 12-hour long-lasting colour on lips, and seamlessly blends into the skin. Just a dab will give you a sheer, dewy hint of colour, or layer up for an intense, bold pop. And with five shades to choose from, you can switch it up depending on your mood.

Want to have a little more fun? Take our Freestyle Multi-tasking Color for a spin. This buildable, blendable pigment comes in 10 versatile shades, with shimmer and matte finishes. The lightweight formula is enriched with Community Fair Trade coconut oil so that it easily slides across the skin – try it out whenever you’re feeling creative!