Hemp Serum-In-Primer
2-in-1 hybridMoisturize & protectExtends makeup 12 hours 2-in-1 hybridMoisturize & protectExtends makeup 12 hours
20% off Select Products. Discount applied at checkout.
Feels like skincare, works like a primer. Our new hemp oil serum hybrid offers to prep your skin for fresh, long-lasting makeup and at the same time leaves your skin feeling plumped with moisture, softer and instantly hydrated.
Enriched with hyaluronic acid, hemp seed oil and Community Fair Trade organic aloe vera from Mexico, our multi-tasker gives you the benefits of a serum and the protection of a primer, by combining two steps in one, simplifying your routine.
It retains and locks in moisture for 24 hours and helps protects your skin from effects of daily environmental aggressors, like weather dryness and pollutants. And the best part? It also creates a smooth and even canvas for makeup application, so that you can enjoy sweat resistant and smudge-proof makeup, to look good for up to 12 hours. The serum-in primer helps prevent makeup from settling into fine lines or pores, giving your skin a smooth supple feeling without any grease or stickiness.
At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trailed and tested our serum primer hybrid on a diverse panel of six Fitzpatrick scale tones across 112 people from different genders, age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.
After one use:
- 87% felt that using the Hemp Serum-in-Primer made their skin feel smoother
- 81% agreed that Hemp Serum-in-Primer made their makeup go on easier post application
- 79% people felt their skin was instantly more hydrated after using the hybrid Hemp Serum-in-Primer
Our packaging has had a bit of a makeover too. At The Body Shop, we’re always striving to be the most sustainable business we can be. So, our Hemp Serum-in-Primer now sits in a fully recyclable* glass bottle (20% PCR glass).
- Extends makeup wear for up to 12 hours
- Skin feels plumped with 24h moisture
- Helps protects skin from daily environmental aggressors
- Sweat resistant and smudge-proof makeup
- Enriched with 97% ingredients of natural origin
- Dermatologically tested
- Non-comedogenic
- Certified by The Vegan Society
- Suitable for all skin types including sensitive skin
* Where local facilities allow. The pipette is not recyclable due to the mix of materials.
Edelweiss
This star crop is marvelled for its resilience and power to protect and repair itself. You’ll find it in our Edelweiss range.
Hemp Seed Oil
You’ve probably heard of hemp seed oil, also known as cannabis sativa oil. It’s known for seriously high levels of hydration.
Hyaluronic Acid
This stuff is pretty famous. A powerful, re-plumping moisturiser, it’s found naturally in skin and helps it hang onto hydration.
Hemp seed oil
Seriously hydrating
You’ve probably heard of hemp seed oil, also known as cannabis sativa oil. It’s known for seriously high levels of hydration. We like it for its essential fatty acids content, like omega-3 and omega-6 fatty acids and vitamins A and E, which skin loves.Hemp is a big deal these days, but we’ve been harvesting this hardworking hydrator since 1992 – our founder, Dame Anita Roddick, was a big fan of its sustainability and efficacy.Hemp is kind of a miracle crop. It’s grown for fibres, seeds and flowers that are used for everything from clothing and food to medicine and – of course – moisturisers. Our hemp helps regenerate land and provides a habitat for local wildlife in France.
Something of an environmental wonder, hemp is naturally resistant to pests, so farmers don’t need to use pesticides or irrigation. It’s also an overachieving air purifier, breathing in four times more CO2 than trees.