Turn It Up Mascara
Buildable volume mascaraCurls & defines easilyLong-lastingBuildable volume mascaraCurls & defines easilyLong-lasting
Turn the volume up! For when you’re feeling fierce, this full-on volumizing mascara makes your lashes stand to attention. With a lightweight, comfortable formula enriched with Community Fair Trade organic virgin coconut oil from Samoa, you get the benefits of a heavy-duty mascara without the tacky feeling.
A real ‘volume up’ mascara, the hourglass-shaped brush provides instant impactful volume and curls from inner to outer corner for a dramatic, long-lasting look without any icky mess or discomfort.
Turn It Up stays in place when you need it to without transferring or fading, but still melts away easily when you’re ready to take your makeup off.
At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trialed and tested our Mascara on a diverse panel of six Fitzpatrick scale tones across 107 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.
After 1 use:
- 84% agree that lashes look instantly thicker and more volumized
- 81% agrees that the mascara does not flake throughout the day
- 93% agree that the mascara feels gentle on lashes
Our pack has also been upgraded, coming in a new & improved aluminium-looking pack*.
* Pack not recyclable due to mix of materials.
- Adds buildable volume to lashes
- Lashes look lifted, curled and more defined
- Gives intense black color to lashes
- Does not flake throughout the day
- 89% ingredients of natural origin with CFT organic virgin coconut oil from Samoa
- The Vegan Society certified
- All day long lasting
- Ophthalmologically tested & suitable for sensitive eyes
Fair Trade organic virgin coconut oil
A legendary moisturiser for dry skin
Coconut oil has always been a bit of a wonder oil, and has been moisturising skin, hair and bodies forever.
Our coconuts come from the shores of Samoa. Coconut harvesting is a family business here, involving multiple generations. It helps everyone benefit from the island’s resources, following the island’s ethos of Fa’a Samoa – ‘The Samoan Way’.
Coconuts are gathered up, hand-cracked, pressed and filtered to release pure, high-quality oil.
Each coconut is picked for its ‘good smile’ – meaning, our local experts can tell from the look of the shell whether it’s good quality and ready to harvest. They’re grown and wild-harvested without chemicals, so we can guarantee the oil is organic.
Our Community Fair Trade supplier, Women in Business Development Inc., help families to create a sustainable income by using Samoa’s rich natural resources. They’ve won awards and gained global recognition for their brilliant work.