WHAT IS VITAMIN E?
Vitamin E is a nutrient that helps our skin cells, immune system and overall skin health. We mostly absorb vitamin E through the food we eat, and as vitamin E is a nutrient and an antioxidant, it’s often used in topical skincare products.
THE POWER OF WHEAT
Wheat is a wonder ingredient for moisturizing and protecting skin against environmental damage, like UV rays and pollution. You can find wheat germ oil and/or 100% natural origin hyaluronic acid in our Vitamin E products. Our iconic Vitamin E moisturizers, eye cream and essence lotion have all been infused with biofermented wheat for long-lasting hydration.
WHAT ARE THE BENEFITS OF VITAMIN E?
The benefits of vitamin E for the skin have made it a skincare staple. This on-trend ingredient is believed to have hydrating, protective benefits to the skin, and could even help prevent premature aging.
IT’S AN ANTIOXIDANT
Tocopherol (Vitamin E) is an antioxidant, and helps protect your skin from environmental factors that are known to have a harmful effect on the skin, breaking down the collagen that keeps your skin smooth and bouncy.
IT CAN HELP MOISTURIZE SKIN
The range helps lock in moisture and keep all skin types happy and hydrated – even dry skin. We use vitamin E in our skincare and body care range, along with ingredients like hyaluronic acid. Hyaluronic acid is a natural molecule produced by our own bodies which acts as a moisture magnet by trapping up to 1,000 times its own weight in moisture! This helps improve your skin’s moisture levels, for moisturized skin that feels plumper, smoother and softer.
DISCOVER OUR VITAMIN E SKINCARE
Want to try vitamin E for yourself? You’ll find it in our bestselling Vitamin E skincare, an easy and effective range for all skin types, including dry skin. Our Vitamin E range is infused with vitamin E and our own blend of 100% natural origin biofermented hyaluronic acid, which works hard to keep your skin feeling plumped and hydrated for up to 48 hours. Our iconic Vitamin E Moisture Cream has been around since the 1970s – chances are you’ll know someone who loves it.
FIND A STORE
VITAMIN E SKINCARE ROUTINE
Cleanse away impurities with the Vitamin E Gentle Facial Wash.
Sweep the Vitamin E Hydrating Toner over skin with a cotton pad to refresh and hydrate.
Hydrate with the right moisturizer for your skin type: the original Moisture Cream for all skin types, Intense Moisture Cream for 72hr hydration or the lightweight Gel Moisture Cream for normal to combination skin.
VITAMIN E CREAM CLEANSER
VITAMIN E BODY BUTTER
VITAMIN E AQUA BOOST ESSENCE LOTION
The lightweight formula is super hydrating but still gentle enough for my dry/sensitive skin. It works beautifully as a base for smooth makeup or just for soft skin every day!
THE BENEFITS OF HYALURONIC ACID
It’s a trending ingredient that all skincare obsessives are adding to their routine for happy, hydrated skin. But what’s so amazing about hyaluronic acid? Find out more about the benefits here and discover how you can use it to boost your skincare routine.
WHAT IS VITAMIN E?
Vitamin E – or as we like to call it, The Underrated Vitamin – is a nutrient that helps keep your skin feeling fresh and healthy. As it’s also an antioxidant, it helps protect your skin from everyday stressors, like pollution. We mostly absorb vitamin E in the foods we eat but, because of the benefits we can get from putting it onto our skin, it’s now used in a number of skincare products. Discover these benefits below.
HELPS PROTECT FROM FREE RADICALS
Vitamin E is an antioxidant. And antioxidants are known to help protect your skin from free radicals. Free radicals are molecules in the air that cause damage to our skin, like weakening its elasticity. And, because free radicals are all around us, they’re pretty hard to avoid. But we can prevent them from affecting us. Vitamin E helps to protect our skin cells from environmental stressors and help keep our skin feeling fresh and healthy, even in the city.
HELPS MOISTURISE THE SKIN
Though it’s championed for its antioxidant properties, vitamin E also has moisturising benefits and can help keep your skin feel hydrated for longer. Vitamin E forms a protective barrier around your skin cells which prevents moisture loss and keeps your skin looking healthy and hydrated.
HELPS RESTORE THE SKIN
Vitamin E helps to restore skin’s moisture. It works by locking in that much-needed replenishment, helping to avoid moisture loss and, in turn, helping to protect from external aggressors. As a fat-soluble vitamin, it also preserves the lipids (fats) in your face, leaving you with plumper looking skin.
With raspberry extract and hyaluronic acid, our Vitamin E Moisture Creams feel like a tall glass of water for your face. And since there’s one for every skin type, you can easily find the best face moisturiser for you. Or perhaps you’re simply looking to have a little pamper, then pick up our Vitamin E Quench Sheet Mask to help restore hydration.
VITAMIN E GEL MIST
Enriched with raspberry extract, known for being rich in antioxidants, this everyday mist is great for when you need a speedy hit of hydration while you’re on-the-go. It’s super light and refreshing and a few quick spritzes helps to keep skin hydrated for up to 48hr.
VITAMIN E MOISTURE CREAMS
Infused with hyaluronic acid and raspberry extract, known for being rich in antioxidants, our reformulated Vitamin E Moisture Creams are tailored to your skin type. Our Vitamin E Moisture Cream is a friend to all skin types, helping to lock-in hydration for up to 48hrs, while our Vitamin E Gel Moisture Cream is a lightweight formula specially formulated for oilier skin types, helping to dial down shine as it hydrates.
Vitamin E Eye Cream
“This product goes on a treat and you don’t need much, a little goes a long way. Makes my eye area feel soft and hydrated all day and they look fresh and bright.” – JudyWhit
Vitamin E Gentle Face Wash
“I have tried loads of face washes and this is the best by far – it’s creamy and leaves my skin clean and soft.” – dimplesdee37
Vitamin E Hydrating Toner
“I have been using this product for over 3 years after a recommendation and have never looked back. It's not drying and is gentle on the skin.” – Cust
Vitamin E Lip Care
“This product is AMAZING, I’ve been using it for years and it’s the only effective lip balm I’ve found which genuinely stops your lips from feeling dry, love it!” – Glam24
BENEFITS OF HYALURONIC ACID
This wonder ingredient is popping up everywhere – but what actually is it? Take a deep dive into the benefits of hyaluronic acid and discover how you can add this hydration hero into your daily skincare routine.
BEST FACE MOISTURISERS FOR ME
Unsure which face moisturiser to pick for your skin type? We’ve decoded all of our moisturisers, so whether you have dry, sensitive or oily skin – or something in between – you can easily find the best one for you.