WHAT IS VITAMIN E?
Vitamin E is a nutrient that helps our skin cells, immune system and overall skin health. We mostly absorb vitamin E through the food we eat, and as vitamin E is a nutrient and an antioxidant, it’s often used in topical skincare products.
THE POWER OF WHEAT
Wheat is a wonder ingredient for moisturizing and protecting skin against environmental damage, like UV rays and pollution. You can find wheat germ oil and/or 100% natural origin hyaluronic acid in our Vitamin E products. Our iconic Vitamin E moisturizers, eye cream and essence lotion have all been infused with biofermented wheat for long-lasting hydration.
WHAT ARE THE BENEFITS OF VITAMIN E?
The benefits of vitamin E for the skin have made it a skincare staple. This on-trend ingredient is believed to have hydrating, protective benefits to the skin, and could even help prevent premature aging.
IT’S AN ANTIOXIDANT
Tocopherol (Vitamin E) is an antioxidant, and helps protect your skin from environmental factors that are known to have a harmful effect on the skin, breaking down the collagen that keeps your skin smooth and bouncy.
IT CAN HELP MOISTURIZE SKIN
The range helps lock in moisture and keep all skin types happy and hydrated – even dry skin. We use vitamin E in our skincare and body care range, along with ingredients like hyaluronic acid. Hyaluronic acid is a natural molecule produced by our own bodies which acts as a moisture magnet by trapping up to 1,000 times its own weight in moisture! This helps improve your skin’s moisture levels, for moisturized skin that feels plumper, smoother and softer.
DISCOVER OUR VITAMIN E SKINCARE
Want to try vitamin E for yourself? You’ll find it in our bestselling Vitamin E skincare, an easy and effective range for all skin types, including dry skin. Our Vitamin E range is infused with vitamin E and our own blend of 100% natural origin biofermented hyaluronic acid, which works hard to keep your skin feeling plumped and hydrated for up to 48 hours. Our iconic Vitamin E Moisture Cream has been around since the 1970s – chances are you’ll know someone who loves it.
FIND A STORE
VITAMIN E SKINCARE ROUTINE
Cleanse away impurities with the Vitamin E Gentle Facial Wash.
Sweep the Vitamin E Hydrating Toner over skin with a cotton pad to refresh and hydrate.
Hydrate with the right moisturizer for your skin type: the original Moisture Cream for all skin types, Intense Moisture Cream for 72hr hydration or the lightweight Gel Moisture Cream for normal to combination skin.
VITAMIN E CREAM CLEANSER
VITAMIN E BODY BUTTER
VITAMIN E AQUA BOOST ESSENCE LOTION
The lightweight formula is super hydrating but still gentle enough for my dry/sensitive skin. It works beautifully as a base for smooth makeup or just for soft skin every day!
THE BENEFITS OF HYALURONIC ACID
It’s a trending ingredient that all skincare obsessives are adding to their routine for happy, hydrated skin. But what’s so amazing about hyaluronic acid? Find out more about the benefits here and discover how you can use it to boost your skincare routine.