HYALURONIC ACID BENEFITS

LEARN HOW HYALURONIC ACID CAN ENHANCE YOUR SKINCARE ROUTINE

Hyaluronic acid is one of the hottest trends in beauty, but what exactly is it and how does it work? Discover how this intensely hydrating ingredient moisturizes and plumps your skin, and how we extract the natural hyaluronic acid that enriches our iconic Vitamin E skincare range.

WHAT IS HYALURONIC ACID?

Hyaluronic acid is a naturally occurring sugar molecule in our own bodies that plays a big part in moisture retention for our skin cells. It’s like a sponge that soaks up then locks in the moisture we give to our skin. As we age, our natural production of hyaluronic acid slows down. Luckily, we can get it from natural sources, such as biofermented wheat.

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HOW CAN HYALURONIC ACID HELP YOUR SKIN?

IT LEAVES SKIN FEELING FRESH AND LOOKING PLUMPER

Hyaluronic acid intensely hydrates your skin by helping it retain more moisture. When your skin is highly hydrated, it helps it look plumper, softer and healthier-looking.

IT HELPS REDUCE THE APPEARANCE OF FINE LINES AND WRINKLES

Using hyaluronic acid in your routine to keep skin hydrated and plumped with moisture improves its surface and texture, which helps hydrate the skin in the delicate eye area.

It’s most important to keep the delicate skin around your eyes nourished with moisture. It’s up to 10 times thinner than the skin on the rest of your face, which means it can show the signs of fatigue more easily.

VITAMIN E IS OUR MOST ICONIC SKINCARE RANGE

There's a Vitamin E moisturizer for all skin types. The oil-free Vitamin E Gel Moisture Cream is suitable for normal/combination skin, enriched with enough hyaluronic acid to lock in up to 48 hours of skin-quenching moisture. Our Vitamin E Intense Moisture Cream is even more hydrating, drenching your skin with up to 72 hours of moisture, so it's ideal for normal to dry skin.

WHERE DOES OUR HYALURONIC ACID COME FROM?

Our 100% natural-origin hyaluronic acid is derived from leftover wheat stalks. We source these from wheat grain harvests in Pomacle, France. It’s extracted using a technique called ‘biofermentation’ and purified for our hyaluronic acid formulated products.



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STEP 1: Cleanse with our creamy Vitamin E Gentle Facial Wash.

STEP 2: Prep and activate skin with our lightweight Vitamin E Aqua Boost Essence Lotion.

STEP 3: Hydrate and smooth the delicate eye area with the Vitamin E Eye Cream.

STEP 4: Protect and hydrate skin by day with the Vitamin E Gel Moisture Cream.

STEP 5: Intensely hydrates and helps prevent moisture loss overnight with the Vitamin E Nourishing Night Cream.

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BENEFITS OF HYALURONIC ACID

DISCOVER HOW IT CAN ENHANCE YOUR SKINCARE ROUTINE

It’s one of the hottest beauty trends at the moment, but hyaluronic acid is still a complete mystery to some of us. So, what exactly is it? And how does it work? Learn about the benefits of this spotlight ingredient and discover how it enriches our iconic Vitamin E skincare range.

WHAT IS HYALURONIC ACID?

Though it sounds scary – an acid near our face? No thank you – hyaluronic acid is a super gentle molecule that helps your skin retain water. It’s produced naturally by your skin cells and acts like a sponge that soaks up and locks in skin moisture. It’s basically a tall glass of water for your skin – one molecule can hold up to 1,000 times its own weight in water.* Pretty cool, huh?

By adding hyaluronic acid into beauty products, we can enhance the hydration process and give our skin a moisture boost.

So, how do we add it into our beauty products? We use 100% natural-origin hyaluronic acid which is purified before being infused into some of our products.

WHAT ARE THE BENEFITS OF HYALURONIC ACID FOR SKIN?

BOOSTS SKIN’S MOISTURE

Hyaluronic acid is renowned for its unique ability to retain water moisture and deeply hydrate the skin. By adding hyaluronic acid into your skincare routine, you’re helping that hydration process, giving your skin even more valuable, rejuvenating moisture. And it works on all skin types – even oily – as hyaluronic acid brings balance to skin’s water-oil levels

HELPS FORM A PROTECTIVE BARRIER

As we age, our skin’s natural protective barrier weakens and leaves our skin vulnerable to pollution and other environmental factors. But with the help of hyaluronic acid, we can slow down this process. Hyaluronic acid is known for helping boost the skin’s hydration content which, in turn, slows down the deterioration process and gives your skin a more youthful looking appearance.

REDUCES APPEARANCE OF FINE LINES

Hydration is key when it comes to reducing the appearance of fine lines and help tighten skin’s texture. Not only does hyaluronic acid absorb moisture that’s physically put onto your skin, but it absorbs moisture from the air too. As your skin retains extra moisture, it’s left looking plumper and firmer. Any signs of fatigue don’t stand a chance against a fresh, hydrated complexion.

SOFTENS & SMOOTHS

And, of course, hyaluronic acid leaves the skin feeling soft and smooth. Working in the same way as it does help to tighten your skin’s texture, it ensures your skin is full of fresh moisture which results in a silky finish. (Your foundation is going to glide onto your skin wonderfully).

HOW TO USE HYALURONIC ACID

Our newly formulated Vitamin E Moisturisers are infused with hyaluronic acid to give that extra hit of hydration. We’ve also enriched them with raspberry extract, our new hero ingredient, known for being rich in antioxidants.

Whatever your skin type – dry, oily, normal (whatever that means) – the Vitamin E Moisturisers cater to all. The Vitamin E Gel Moisture Cream is light and refreshing and great for combination skin. Plunge into the best moisturiser for your skin type and hydrate every day.

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Vitamin E Moisture Cream

Vitamin E Moisture Cream

Great for all skin types, it hydrates for 48hr and leaves your skin feeling refreshed.

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Vitamin E Gel Moisture Cream

Light, refreshing and oil-free, it hydrates the skin for 48hr. Great for oilier skin types.

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Vitamin E Intense Moisture Cream

The one for very dry skin types. It's rich, without being greasy, and hydrates for 72hr.

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Vitamin E Night Cream

Vitamin E Night Cream

It works while you sleep to deliver deep replenishment. Perfect for all skin types.

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EXPLORE OUR VITAMIN E RANGE

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Vitamin E Hydrating Toner



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Vitamin E Eye Cream

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Vitamin E Eye Cream



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Vitamin E Cream Cleanser

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Vitamin E Cream Cleanser



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Vitamin E Lip Care SPF15

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Vitamin E Lip Care SPF15



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HOW TO USE HYALURONIC ACID

Our newly formulated Vitamin E Moisturisers are infused with hyaluronic acid to give that extra hit of hydration. We’ve also enriched them with raspberry extract, our new hero ingredient, known for being rich in antioxidants.

Whatever your skin type – dry, oily, normal (whatever that means) – the Vitamin E Moisturisers cater to all. The Vitamin E Gel Moisture Cream is light and refreshing and great for combination skin. The Vitamin E Intense Moisture Cream is perfect for very dry skin – it’s rich and refreshing without feeling greasy. Plunge into the best moisturiser for your skin type and hydrate every day.