how to apply foundation
From your head down to your toes you’re incredible just as you are. Are you a teen with soft radiant skin, perhaps the odd pimple? Or a fully-fledged glamorous grown-up, except perhaps for a slightly uneven skin tone? Whatever, you’re absolutely gorgeous. But we hear you – we all need a confidence boost for the daily grind or a dazzling big do. And don’t we all know, applying foundation can go any which way – from cakey flake to triumphant radiance. There’s a reason why makeup artists are called artists – there’s skill involved navigating the textures, tones, prepping, priming and polishing of the face. Fret not, we’ll share all our secrets on how to apply foundation.
Step 1: start with a blank canvas
As any good artist will tell you, prepping the surface is the key to applying any kind of smooth even coverage. And when it comes to your gorgeous mug, first that means a good cleanse. Try our excellent Vitamin E Gentle Face Wash, an all-rounder that suits all skin types. The light, creamy texture helps to keep skin feeling like moisture has been locked in. Next is to let a good moisturizer sink in for 10 minutes. Our Vitamin E Moisture Day Cream boosts skin hydration by 38% for 8 hours and helps to enhance your natural radiance. Between these two hydrating pros, you’ll have the perfect clean, soft base for foundation to blend into.
Step 2: Use a primer
The makeup artist’s secret to smooth and natural-looking foundation is a ‘primer’ which is essentially a ‘makeup base’. It’s hard to know if every tip and trick we hear about makeup is entirely necessary – it’s usually down to experimentation and personal preference. But most beauty experts tend to agree that a primer helps create an even base, which allows for foundation to go on more smoothly and last longer. If you’ve got normal to dry skin, give our Hemp Serum-in-Primer a spin for a flawless finish. It leaves skin feeling plumped with moisture, softer and instantly hydrated, prepping it for fresh, long-lasting makeup. It’s all the benefits of a serum with the protection of a primer.
Step 3: Apply foundation
Time to apply a dreamy foundation onto your well-prepped canvas. For radiant, lightweight to medium coverage, head to our brilliant Fresh Nude Foundation. With 40 inclusive shades that cater to a variety of different undertones, there’s bound to be a match for you. Enriched with vitamin E and hyaluronic acid, it’s perfect for all skin types and gives 24hr hydration. Use the recyclable* spatula to scoop out a small amount, dab on with your fingertips and then get all professional with our Fresh Nude Foundation Brush, gently buffing in circular motions around your face from the center outwards. Get ready for natural yet amplified smooth-maneuvering gorgeousness.
*Where local facilities allow
Tips for applying foundation
Tip 1 - Always prep your skin
Less is definitely more when it comes to foundation. There are absolute musts when it comes to a natural look, that include prepping with a good cleanser and moisturizer. But then be confident that your natural healthy skin is the champion here and you’re simply enhancing it with foundation. Leave the smothering for when you’re icing your favourite choco cake.
Tip 2 - Natural daylight is best
The makeup artist’s top tip, always find the best light you have to apply and check your work. Natural light is always best, so grab a makeup mirror and head to a window or else the best lighting at home, you can always have a check in your compact mirror or camera phone when you're outside in natural daylight. Congratulations – you look amazing.
Tip 3 - Don’t forget to blend
When you’re preparing your work of art, AKA your face, don’t neglect the surrounding areas like your neck and ears – they don’t need full coverage but include them in what’s happening on your face. A little careful blending will prevent the much feared funny-foundation-mask effect.
“Excellent colour match for my skin. Good coverage without being thick and matted. Excellent product.”
– FranH
About Fresh Nude Foundation
