In your teens and early 20’s, skin is young and versatile. Your skincare routine at this stage is often as simple as cleansing, toning and moisturizing, in order to combat debris. Blemished and oily skin, however, can benefit from products enriched with tea tree oil, targeted gels or a more intricate cleansing routine. Try our powerfully cleansing, imperfection-reducing Tea Tree range, infused with Community Trade tea tree oil sustainably sourced from the foothills of Mount Kenya.


Tea Tree is great for battling blemishes and oily skin, making it ideally suited for teens with acne.

IN YOUR 20's

Elasticity and hydration of the skin are at their peak in your 20’s, but from 25 onwards, elasticity starts to drop. I find that most women in their 20’s don't hydrate themselves enough, which leads to fine lines and wrinkles – especially around the eyes.

I always recommend women in their 20’s to start investing in good skincare products to reduce and prevent signs of premature aging, maintaining their youthful and healthy-looking skin as long as possible.

Opt for lightweight serums or lotions to hydrate your skin. Since you may have just left the years of teenage breakouts, you will want to keep them at bay and not use heavy creams that may clog your pores. You may still be enjoying late nights with friends. Make sure you are obsessed with cleaning your skin before you go to bed!


Our 100% vegan Drops of Youth™ range contains three plant stem cells to target the first signs of aging, leaving skin looking smoother and feeling healthier.

IN YOUR 30’s & 40’s

Youthful skin has abundance of collagen, elastin and hyaluronic acid. As the years go by, these start to decrease. After the age of 30, our skin loses about 1% of collagen a year. Smoking, unmanaged stress and a sedentary, unhealthy lifestyle can speed up the process.

In this decade you may start to notice fine lines around your eyes or even on your forehead. You may also notice your skin becoming more uneven in type and tone, with a mix of dehydration on the cheeks and jawline and oily on the T-zone.

This is the time to invest in an anti-aging skincare range. Your skin will benefit from formulas that help to firm its appearance. Using oil products in your 30’s & 40’s can help support skin renewal as it nourishes the cells, adding hydration to help keep skin plump and supple.


Our Oils of Life™ range is infused with three precious seed oils from around the world known for their revitalizing and repairing properties on the skin – black cumin seed oil from Egypt, camellia seed oil from China and rosehip seed oil from Chile

IN YOUR 40’s & 50’s +

Women go through menopause typically in their 50’s. In our culture, menopause is frequently seen in a negative light, as something that requires medical attention and signifying a time of loss. However, this transitional period is a completely natural process that must be understood in order to be appreciated.

Due to the drop in oestrogen, the skin becomes pale, dry, thin and fragile. The skin loses its elasticity and wrinkles are easier to set in. Oestrogen is a natural anti-inflammatory so you may find the skin looking and feeling flushed, red and blotchy.

However it is possible to help balance your hormones through healthy eating and gentle exercises. Here are some tips to ensure your skin feels firmer, less sensitive, hydrated, glowing and may reduce some signs of aging that might be of concern.


Inspired by traditional Chinese medicine, our Roots of Strength™ firming and shaping* range is infused with 3 potent, subtly spicy root extracts, and is proven to reduce appearance of wrinkles. *Skin feels more plumped, firmer and denser, as if re-shaped.