Building on the success of our groundbreaking Bio-Bridges habitat conservation project, we are launching our new corporate philanthropy programme, The World Bio-Bridges Mission (Re-wilding the World), which aims to build an additional ten Bio-Bridges by 2020.
The World Bio-Bridges Mission is a project within The Body Shop International Limited dedicated to funding philanthropic and benevolent initiatives. The purpose of the World Bio-Bridges Mission is to enrich biodiversity around the world while creating truly sustainable supply chains where possible.
The World Bio-Bridges Mission seeks to achieve its purpose by expanding The Body Shop’s ground breaking Bio-Bridges conservation programme, launched as part of our Enrich Not Exploit™ Commitment, to protect and regenerate corridors of land to connect areas of rich biodiversity and prove its effectiveness as a circular business and conservation programme. Our Bio-Bridges programme has engaged millions of customers to do their bit in helping threatened orang-utans, tigers, and monkeys
Bio-Bridges protect and regenerate corridors between healthy rainforest, linking isolated and endangered animals and plant species, which allow them to thrive and breed again. Biodiversity loss is one of the earth’s biggest challenges today and habitat fragmentation is a key driver of biodiversity loss. The World Bio-Bridges Mission is focussed on addressing these issues and sharing these principles with our customers.
Our ambition for the World Bio-Bridges Mission is to develop programs across the world, and using the knowledge, expertise and influence of The Body Shop, join with other stakeholders and expand the impact of the programs we support. The World Bio-Bridges Mission funding will vary in terms of location, conservation partner, habitat and region. The philosophy of the program is closely aligned with the Future Fit Business Benchmark, a framework which helps drive businesses towards true sustainability, and serves as the basis of The Body Shop’s approach to corporate responsibility. All projects will be community focused, and will provide long-term community support and development alongside environment protection and legacy.
The World Bio-Bridges Mission will also create opportunities for The Body Shop to identify potential new natural ingredients from these areas for our products, creating a sustainable sourcing pipeline. This will help to provide communities with alternative and sustainable income opportunities.
The World Bio-Bridges Mission is managed by The Body Shop International Limited and overseen by the World Bio-Bridges Mission Advisory Team with 13 internal and external representatives who will manage funding allocation.
The programme is managed according to the programme Terms of Reference. Every penny raised will directly fund partners to build Bio-Bridges. By connecting our corporate philanthropy closer to our business, we are able to use our professional skills, experience and knowledge to increase our ambitious target to build 10 new Bio-Bridges in addition to our existing commitment to protect and regenerate 75 million square metres of habitat by 2020.
“Bio-Bridges!? What, like the one they were going to build over the Thames? No, much more useful than that, and a little more remote. Wild animals need to swing and leap freely through the trees and not be restricted to what few diminishing patches of wild habitat are left. What do they need to be able to cross safely from one patch to another? Bio-Bridges. There are never enough!”
- Bill Oddie OBE, Broadcaster and Ambassador for World Land Trust The Body Shop’s partner for several Bio-Bridges projects
The World Bio-Bridges Mission will engage the passion of The Body Shop consumers in raising funds and awareness through activities such as collecting donations from purchase transactions and the sale of The Body Shop products. which customers can look out for,, starting with the Amazonian Saviour™ Multi-Purpose Balm (50ml).
The World Bio-Bridges Mission will thrive by working in partnership with registered NGOs and charitable organisations around the world.