Dream Big

Join us this Christmas as we team up with the global children’s charity Plan International to help unlock girls’ dreams through education and training.

HOW YOUR PURCHASES CAN HELP

This Christmas, your purchases help unleash the potential of girls in Canada. Proceeds will support Plan International Canada's Youth Programs to advance gender equality.*

Additionally, every transaction during Christmas will support Plan International youth-led projects focused on empowering girls in Brazil and Indonesia.

WHAT IS THE PROBLEM?

YOUNG PEOPLE NOT IN EDUCATION

Girls and young women make up the majority of the world’s 621 million young people who are not in education, employment or training.1

WOMEN ARE UNDERREPRESENTED

Globally, over 2.7 billion women are legally restricted from having the same choice of jobs as men.2

LACK OF OPPORTUNITIES FOR WOMEN

According to the World Bank, in 90% of countries there is at least one law that is acting as a barrier to economic equality for women. Their research also highlighted that in 18 countries a woman has to ask for her husband’s permission to work.3

NOT ENOUGH WOMEN IN POLITICS

Only 24% of all national parliamentarians are women (UN women). This means that there are more men making decisions for women in areas where women need female support the most.4

WHY WE CHOSE PLAN INTERNATIONAL

We love working with charities that have the same beliefs as us and working with Plan International is no different. Working with 54,000 communities in 75 countries, Plan International is leading the global movement to campaign for the rights of young women and girls.

Working with them means that policies are being effectively changed at local, national and global levels. Considered world experts when it comes to the rights of young women and girls, Plan International understand their global reach and use this in a way that strives to achieve equality for those in their support network.

OUR PROJECTS

HOW WE’RE MAKING A DIFFERENCE

Supporting young girls with the tools and skills they need is a vital part in ensuring we can help unlock their dreams. This is why The Body Shop teamed up with Plan International to support programs focused on unleashing power in youth, supporting them to become advocates and activists in their own communities to advance gender equality.

OUR PROJECT IN CANADA

WHAT IS THE PROBLEM?

There is no country in the world that has achieved gender equality. Although Canada is often seen as a global human rights leader, there is still work to be done to advance equality within our borders and abroad. Gender inequality issues include barriers to education, lack of access to health and reproductive services, gender stereotypes and unrealistic gender expectations, pay inequalities, barriers to leadership, discrimination based on gender identity and gender-based violence.

WHAT ARE WE DOING TO HELP?

This Christmas, The Body Shop Canada will donate $50,000 to Plan International Canada’s Youth Programs to advance gender equality.* Traditionally, young people have been left out of important conversations that will impact their future. Plan International Canada is reshaping that narrative – amplifying youth voices as central to the gender equality movement to move society toward an inclusive world for all. The organization engages young people around Canada who are passionate about gender equality, and who want to make a lasting difference here at home and internationally. Through participation in a variety of domestic programs, Plan International Canada’s youth ambassadors are equipped with the tools and resources they need to raise awareness and funds to support the organization’s mission to advance children’s rights and equality for girls.

ELYSSA’S STORY

Elyssa is a Grade 12 student who attends an arts school. She has been involved with Plan International Canada for the past three years, including as a member of the Youth’s Speaker’s Bureau and the Youth Advocates Program, a Youth Ambassador for the Youth For Gender Equality initiative and an alumni of the Girls Belong Here program.

She is passionate about reproductive health rights, human rights and gender equality. Elyssa spends most of her time writing, creating art and advocating for gender equality within her school community. She hopes to pursue journalism in human rights, and is currently working on a youth-led magazine as a way to create a positive environment for youth to share their voices and opinions on social issues. She hopes that through her writing, outward expression and various roles within Plan International Canada, she can continue to be a positive advocate for change in Canada and globally.

OUR PROJECT IN BRAZIL

WHAT IS THE PROBLEM?

Unemployment in Brazil is a rising problem with 31.1% of young women unemployed, and because 60% of those who live in extreme poverty are under the age of 19, it becomes even harder to unlock their dreams. We will equip them with the skills and knowledge they need to enjoy a life where they no longer struggle to make a living, and can benefit fully from the foundation of a secure, well-resourced education.

WHAT ARE WE DOING TO HELP?

This Christmas, with your support, we will provide training and skills to 75 young women aged between 18-24 in northern Brazil to become community outreach workers or social educators, empowering those around them. These 75 young women reach a further 200 adolescent girls (aged 15-17), using the skills they have learnt to enhance their leadership potential and support them to earn a safe and decent living.

Being able to gain this qualification will enable these young women to work in the expanding Brazilian aid and social work sectors so they can make informed decisions that have a positive impact on young girls and women.

In addition to the 275 girls who will benefit from this project, a further 1,000 young women will feel the value of the project’s outreach activities, including online and community-based campaigns, dialogue circles and peer mentoring.

ALICE’S STORY

Alice grew up in Brazil, and although her family didn’t have much, she was raised in a happy household with her mother, stepfather and two siblings.

Sadly, Alice’s sister passed away from meningitis, naturally causing sadness in her family – especially with her mother who became severely depressed. It was these struggles that encouraged Alice to educate herself more through Plan International’s programmes.

These platforms allowed Alice to learn about her rights, as well as develop her leadership skills and performance in public speaking. Thanks to the knowledge of these rights, Alice knew that even as a young mother herself, she could still attend one of the most respected universities in the region. She hopes to become a teacher in the future and share her knowledge with others.

OUR PROJECT IN INDONESIA

WHAT IS THE PROBLEM?

Indonesia is one of the fastest growing Asian economies, but many rural communities are reliant on agriculture for work, with many young people joining their family in unpaid subsidence work or migrating to urban areas to seek other opportunities. High youth unemployment affects women the most, due to poor access to education and the expectation to perform traditional gender roles. As many young women are prevented from working outside the home, it can be difficult for girls to gain the skills they need to become independent and participate meaningfully in their communities.

WHAT ARE WE DOING TO HELP?

We’re getting involved in one of the most deprived provinces in eastern Indonesia where the lack of work leads to poverty, early marriages and unsafe migration. The work we will do with Plan International in this area is a great way to help break down stereotypes, creating a supportive and enabling environment that encourages young girls and women to flourish.

This work will include vocational training, support for 330 young people (80% women), as well as providing knowledge to find a job and business coaching.

METTY’S STORY

Metty is a young farmer living and working in one of the poorest provinces in eastern Indonesia, where she grows organic fruit and vegetables.

Joining Plan International’s Green Skills Project has motivated Metty to become an organic entrepreneur, giving her the confidence to embrace organic farming so that she can provide a steady income for her future and improve the lives of those in her community.

Thanks to Metty’s work as an organic entrepreneur and with the Green Skills Project, she is now able to manage more than three hectares of land and employ 10 of her friends, continuing to empower young women.

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*The Body Shop will donate $50,000 to Plan International Canada that will be used in Canadian Youth Programs with a focus on young women and girls. Find out more at www.thebodyshop.ca

**We’re donating $0.3 from every transaction during November and December 2019 to Plan International UK. This will help Plan International UK provide education and skills training to 1,500 girls in Indonesia and Brazil.

Plan International UK is a charity registered in England and Wales (Registered Charity No. 276035).

1Source: S4YE (2015) Toward Solutions for Youth Employment. A 2015 Baseline Report

2Source: http://www.unwomen.org/en/what-we-do/economic-empowerment/facts-and-figures

3Source: https://www.theguardian.com/global-development/2015/sep/09/women-business-and-the-law-2016-getting-to-equal-world-bank-report

4Source: http://www.unwomen.org/en/what-we-do/leadership-and-political-participation/facts-and-figures