FIND YOUR FRAGRANCE

Welcome to the mysterious world of fragrance. We’re here to help you unravel the mystery of your nose and find your fragrance. There are some very good reasons why human smell is so powerful and why our experience of scent is so personal. Those wise Ancient Egyptians revered the nose as the most important of all orifices. Smell was the first sense to develop in our ancient brains and it’s wired to the emotional part of our brain that connects to our memory. So, let’s help unleash your nose power.

COMPARE BY SCENT

Did you know there are such things as ‘fragrance families’? Yep. Just like colours, scents can be grouped together according to how closely related they are – and even matched with complementary scents, just like colours. Fragrance families can be split into four main groups – fresh, floral, warm and woody – each having distinct characteristics. You may find you gravitate towards one scent family over another without much help from your conscious brain. So, go with this instinctual response and sniff out scents you’re drawn to. Have a nose round our Fragrance Finder for some inspiration.

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Flowers

FLORAL

Is your happy place walking into a florist and burying your nose in a bunch of pillowy peonies? Or do you daydream of lying in a field of wildflowers on a summer’s day, just breathing in the sweet, perfume aromas? If either of those are a yes, then that’s a good indicator that ‘floral’ is your family of scents. Our White Musk® Eau de Toilette has floral, sensual and clean notes that will leave you feeling empowered to express yourself. Or why not try White Musk® Flora which blends uplifting notes of bergamot with a blooming bouquet of roses and lily of the valley for a fresh, modern twist of our iconic White Musk® fragrance.

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Vanilla pods

WARM

Do you shut your eyes and whisk yourself off to somewhere warm that’s full of rich scents and deep florals? If your nose is twitching, it’s possible you’re being seduced by the warm and spicy fragrance of the amber family. Discover our dark and addictive Black Musk scent, with captivating notes of spicy pink pepper and creamy ylang-ylang, combined with fierce musk. It’ll leave you feeling empowered and believing your own hype.

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Wood chips

WOODY

If you love being in the great outdoors, rambling and the smell of a campfire, then woody scents might be your thing. Try our iconic White Musk® for men Eau de Toilette – it’s a gorgeous warm yet fresh scent, enriched with enveloping notes of sandalwood, geranium and musk. Or, our Activist™ Eau de Toilette, it’s the perfect life-enhancing balance of a warm and spicy heart with toe-tingling woody base notes.

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Green plants

FRESH

Ever daydreamed of wandering through a citrus grove or watching the ocean lashing against some rocks? If that’s your happy place then you might find your nose is pointing you in the direction of invigorating ‘fresh’ scents with ‘fruity’ twists. Look no further than our refreshingly light and fruity blend – White Musk® L’Eau. This uplifting megastar has notes of anisic tarragon and lily of the valley.

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HOW TO LAYER FRAGRANCES

You can now customise your fragrance to fit every element of you. Our new fragrance toppers - White Musk® Elements - are made to be layered on top of our original White Musk® fragrance, or if you really want, wear them on their own. Here are three to choose from:

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White Musk bottle

White Musk® Radical

Layer your Musk with citrus-green and earthy notes.

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White Musk Lover bottle

White Musk® Lover

Warm up your Musk with spicy and colourful notes.

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White Musk Free bottle

White Musk® Free

Cool down your Musk with fresh and mineral notes.

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Wear your signature scent in a brand-new way.

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White Musk Vegan bottle

HOW TO PICK THE RIGHT FRAGRANCE

Choosing a scent for yourself or someone you love can be tricky, but fear not, we’re here to help you train your nose to start matching fragrances to a mood, a person or an important event. First, open your senses to identify your favourite family scent. Smell evokes powerful emotional responses – triggering feelings of happiness, sadness, excitement or calm. Now that you’ve become a perfumer’s nose, it is time to learn the ins and outs of fragrance concentration and pick your preferred fragrance type. Eau de Toilette or Eau de Parfum will no longer hold any secrets for you. Read our tips to find your signature scent or choose the perfect fragrance gift for a special someone.

COMPARE BY FRAGRANCE TYPE

For centuries humans have been trying to capture the alluring scents of nature to enhance their own smell. Perfumes combine with our own unique body chemistry and smell slightly different on every person, making choosing your fragrance all the more fun and personal. Once you’ve identified a scent family you have to decide how intense you want the smell to be. The intensity and scent duration depends on the concentration of oil it’s made with – ‘Perfume Oil’ being the most intense, with ‘Eau de Parfum’ being high and long-lasting, ‘Eau de Toilette ‘ being lighter and ‘Body Mist’ being the most delicate.

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Perfume Oil bottle

PERFUME OIL

This deeply sensuous oil and its intense scent may develop quicker or certain elements of the fragrance may be more noticeable than with a perfume, plus it lasts for up to 10 hours. It’s really down to personal choice so always try a tester and see how you feel. If it gets to part of your brain never previously reached, it might well be your thing. Our gorgeous White Musk® Perfume Oil helps deliver a rich rounded burst of floral notes that you’ll be delighted to have about your person for the long haul.

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White Musk Vegan bottle

EAU DE PARFUM

Eau de Parfum is super sensual and made with a high concentration of oil. It’s an intense hit on the senses, lasting up to 6-8 hours. A perfect enchanting perfume partner to give you confidence for big occasions is our White Musk® Eau de Parfum, a firm favourite with you guys since our early days. We were the first people to capture that elusive ‘musk’ scent without harming deer, that’s why it’s famous for being cruelty free. It’s a beautiful light, seductive floral fragrance.

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EAU Toilette spray bottle

EAU DE TOILETTE

Don’t be bamboozled by the name ‘Eau de Toilette’ – for the French speakers amongst you, know that it’s not a direct translation to ‘toilet water’ (that would be funny but incorrect!) It’s alluding to water you use to prepare yourself for going out. This versatile glamour puss has slightly less oil concentration than Eau de Parfum. It will leave a trail of subtle gorgeousness about your person for around 4-5 hours. There’s no better everyday partner-in-crime than our White Musk® Eau de Toilette, as ever, cruelty free and the perfect bundle of florals to put a spring in your step whatever the weather.

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Body mist Flora bottle

BODY MIST

Body Mist, as the name suggests, is a wonderful refresher that you can take on your daily travels and spray all over your body to liven up the mood. It has a low concentration of oils and lasts up to 1-2 hours. So, it’s perfect if you’re more at ease with a lighter scent, especially in the daytime during summer months, where there are lots of smells mingling in the air. And of course we have our most loved scent ready for you in a Body Mist too, say hello to our White Musk® Fragrance Mist – a heaven-sent welcoming floral spritz. Invigorating enough to have you imagining cartwheeling all over the park with joy.

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White musk bottle

“I love White Musk® Eau de Toilette, it has a fresh feel and I have a lot of compliments when wearing it!”

Almar4

About White Musk® Eau de Toilette

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EXPRESS YOURSELF EVERY DAY

Fragrance isn’t just about scent, it goes much deeper in helping you express who you are and how you’re feeling. With our new Choice fragrance collection you can get expressive on a whole other level by switching up your scent to suit your mood. We’ve got five new uplifting and empowering fragrances.

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Cherry Blossom Scent bottle

IF YOU’RE FEELING HAPPY…

Express your joy with a few spritzes of our Glowing Cherry Blossom scent. It has sweet, delicate notes of Japanese cherry blossom, osmanthus and sandalwood that radiate joy.

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Blissful Strawberry

IF YOU’RE FEELING CALM…

Bring some serious serenity to your day with Blissful Strawberry. This sweet, easy-going fragrance has notes of strawberry, peony and cruelty-free musk.

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Wild JAsmine Bottle

IF YOU’RE FEELING FEARLESS…

Liberate your wild side with Wild Jasmine. Its floral and creamy notes of Indian jasmine, violet leaf and white iris will free your adventurous spirit.

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bergamot bottle

IF YOU’RE FEELING OPTIMISTIC…

Trust Vibrant Bergamot to lift your spirits. It’s a bold and bright citrussy blend of bergamot, magnolia and lily of the valley. If you love fruity and floral fragrances, then get spritzing.

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Rebel bottle

IF YOU’RE FEELING REBELLIOUS…

Express your defiant side with Rebel Rosebud. This heady floral scent - with unruly notes of rose absolute, saffron and amber will set free your inner rebel.

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HOW TO APPLY PERFUME

We asked our global fragrance expert for their tips on how to get the most out of your scent and help make it last longer.

TIP 1: WHERE TO APPLY?

You’re looking for your ‘pulse points’ – places where your blood vessels are close to the surface, helping the scent to be retained by your body efficiently and where there’s more heat to help it diffuse. Places like your wrists, neck, the inside of your elbows, knees or just below your belly button.

TIP 2: HOW CLOSE SHOULD YOU SPRITZ?

You don’t want your skin to appear wet with the scent, you want to be far enough away (5 inches/ 12cm) so the fragrance arrives on your skin as a fine spray and is diffused over a patch of skin where it can be absorbed easily.

TIP 3: SHOULD YOU RUB?

No! Perfume likes to be left to settle atom-by-atom on your skin, to gently diffuse and reveal itself to you and the world in it’s own time. Rubbing it may encourage it to vanish faster than if you leave it to its own devices.

TIP 4: LET IT BREATHE

Perfume likes to breathe on your skin and gently immerse itself into the air around you. So, if you squirt behind your knees and then cover up, that heavenly scent will stay in your tights and not get to be unleashed on the world.

TIP 5: HOW TO KEEP IT

Where you store your perfume will factor into its lifespan. The heat and humidity of a bathroom or sunny bedroom may cause it to lose its scent quicker. The best places to pop it are somewhere cool, away from radiators and sunbeams.

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Musk bottle range

BEST FRAGRANCE GIFTS

When you’re all heart and want to show that heart to someone you care about, fragrance is a relationship-shaping way to do that. Our noses are so sensitive and connected to our emotions, a perfume gift set tells someone that you’re thinking about them – and that you want them to think about you too. It's an intimate gift that touches every part of someone’s being – from the skin through to the mind. A fragrance gift can really make someone feel very much loved, so, go on, there’s a lot of happiness to be shared here.