FIND YOUR FRAGRANCE
Welcome to the mysterious world of fragrance. We’re here to help you unravel the mystery of your nose and find your fragrance. There are some very good reasons why human smell is so powerful and why our experience of scent is so personal. Those wise Ancient Egyptians revered the nose as the most important of all orifices. Smell was the first sense to develop in our ancient brains and it’s wired to the emotional part of our brain that connects to our memory. So, let’s help unleash your nose power.
COMPARE BY SCENT
Did you know there are such things as ‘fragrance families’? Yep. Just like colours, scents can be grouped together according to how closely related they are – and even matched with complementary scents, just like colours. Fragrance families can be split into four main groups – fresh, floral, warm and woody – each having distinct characteristics. You may find you gravitate towards one scent family over another without much help from your conscious brain. So, go with this instinctual response and sniff out scents you’re drawn to. Have a nose round our Fragrance Finder for some inspiration.
FLORAL
Is your happy place walking into a florist and burying your nose in a bunch of pillowy peonies? Or do you daydream of lying in a field of wildflowers on a summer’s day, just breathing in the sweet, perfume aromas? If either of those are a yes, then that’s a good indicator that ‘floral’ is your family of scents. Our White Musk® Eau de Toilette has floral, sensual and clean notes that will leave you feeling empowered to express yourself. Or why not try White Musk® Flora which blends uplifting notes of bergamot with a blooming bouquet of roses and lily of the valley for a fresh, modern twist of our iconic White Musk® fragrance.
WARM
Do you shut your eyes and whisk yourself off to somewhere warm that’s full of rich scents and deep florals? If your nose is twitching, it’s possible you’re being seduced by the warm and spicy fragrance of the amber family. Discover our dark and addictive Black Musk scent, with captivating notes of spicy pink pepper and creamy ylang-ylang, combined with fierce musk. It’ll leave you feeling empowered and believing your own hype.
WOODY
If you love being in the great outdoors, rambling and the smell of a campfire, then woody scents might be your thing. Try our iconic White Musk® for men Eau de Toilette – it’s a gorgeous warm yet fresh scent, enriched with enveloping notes of sandalwood, geranium and musk. Or, our Activist™ Eau de Toilette, it’s the perfect life-enhancing balance of a warm and spicy heart with toe-tingling woody base notes.
FRESH
Ever daydreamed of wandering through a citrus grove or watching the ocean lashing against some rocks? If that’s your happy place then you might find your nose is pointing you in the direction of invigorating ‘fresh’ scents with ‘fruity’ twists. Look no further than our refreshingly light and fruity blend – White Musk® L’Eau. This uplifting megastar has notes of anisic tarragon and lily of the valley.
HOW TO LAYER FRAGRANCES
You can now customise your fragrance to fit every element of you. Our new fragrance toppers - White Musk® Elements - are made to be layered on top of our original White Musk® fragrance, or if you really want, wear them on their own. Here are three to choose from:
Wear your signature scent in a brand-new way.
COMPARE BY FRAGRANCE TYPE
For centuries humans have been trying to capture the alluring scents of nature to enhance their own smell. Perfumes combine with our own unique body chemistry and smell slightly different on every person, making choosing your fragrance all the more fun and personal. Once you’ve identified a scent family you have to decide how intense you want the smell to be. The intensity and scent duration depends on the concentration of oil it’s made with – ‘Perfume Oil’ being the most intense, with ‘Eau de Parfum’ being high and long-lasting, ‘Eau de Toilette ‘ being lighter and ‘Body Mist’ being the most delicate.
PERFUME OIL
This deeply sensuous oil and its intense scent may develop quicker or certain elements of the fragrance may be more noticeable than with a perfume, plus it lasts for up to 10 hours. It’s really down to personal choice so always try a tester and see how you feel. If it gets to part of your brain never previously reached, it might well be your thing. Our gorgeous White Musk® Perfume Oil helps deliver a rich rounded burst of floral notes that you’ll be delighted to have about your person for the long haul.
EAU DE PARFUM
Eau de Parfum is super sensual and made with a high concentration of oil. It’s an intense hit on the senses, lasting up to 6-8 hours. A perfect enchanting perfume partner to give you confidence for big occasions is our White Musk® Eau de Parfum, a firm favourite with you guys since our early days. We were the first people to capture that elusive ‘musk’ scent without harming deer, that’s why it’s famous for being cruelty free. It’s a beautiful light, seductive floral fragrance.
EAU DE TOILETTE
Don’t be bamboozled by the name ‘Eau de Toilette’ – for the French speakers amongst you, know that it’s not a direct translation to ‘toilet water’ (that would be funny but incorrect!) It’s alluding to water you use to prepare yourself for going out. This versatile glamour puss has slightly less oil concentration than Eau de Parfum. It will leave a trail of subtle gorgeousness about your person for around 4-5 hours. There’s no better everyday partner-in-crime than our White Musk® Eau de Toilette, as ever, cruelty free and the perfect bundle of florals to put a spring in your step whatever the weather.
BODY MIST
Body Mist, as the name suggests, is a wonderful refresher that you can take on your daily travels and spray all over your body to liven up the mood. It has a low concentration of oils and lasts up to 1-2 hours. So, it’s perfect if you’re more at ease with a lighter scent, especially in the daytime during summer months, where there are lots of smells mingling in the air. And of course we have our most loved scent ready for you in a Body Mist too, say hello to our White Musk® Fragrance Mist – a heaven-sent welcoming floral spritz. Invigorating enough to have you imagining cartwheeling all over the park with joy.
“I love White Musk® Eau de Toilette, it has a fresh feel and I have a lot of compliments when wearing it!”
Almar4
About White Musk® Eau de Toilette
EXPRESS YOURSELF EVERY DAY
Fragrance isn’t just about scent, it goes much deeper in helping you express who you are and how you’re feeling. With our new Choice fragrance collection you can get expressive on a whole other level by switching up your scent to suit your mood. We’ve got five new uplifting and empowering fragrances.
IF YOU’RE FEELING HAPPY…
Express your joy with a few spritzes of our Glowing Cherry Blossom scent. It has sweet, delicate notes of Japanese cherry blossom, osmanthus and sandalwood that radiate joy.
IF YOU’RE FEELING CALM…
Bring some serious serenity to your day with Blissful Strawberry. This sweet, easy-going fragrance has notes of strawberry, peony and cruelty-free musk.
IF YOU’RE FEELING FEARLESS…
Liberate your wild side with Wild Jasmine. Its floral and creamy notes of Indian jasmine, violet leaf and white iris will free your adventurous spirit.
IF YOU’RE FEELING OPTIMISTIC…
Trust Vibrant Bergamot to lift your spirits. It’s a bold and bright citrussy blend of bergamot, magnolia and lily of the valley. If you love fruity and floral fragrances, then get spritzing.
IF YOU’RE FEELING REBELLIOUS…
Express your defiant side with Rebel Rosebud. This heady floral scent - with unruly notes of rose absolute, saffron and amber will set free your inner rebel.
HOW TO APPLY PERFUME
We asked our global fragrance expert for their tips on how to get the most out of your scent and help make it last longer.
TIP 1: WHERE TO APPLY?
You’re looking for your ‘pulse points’ – places where your blood vessels are close to the surface, helping the scent to be retained by your body efficiently and where there’s more heat to help it diffuse. Places like your wrists, neck, the inside of your elbows, knees or just below your belly button.
TIP 2: HOW CLOSE SHOULD YOU SPRITZ?
You don’t want your skin to appear wet with the scent, you want to be far enough away (5 inches/ 12cm) so the fragrance arrives on your skin as a fine spray and is diffused over a patch of skin where it can be absorbed easily.
TIP 3: SHOULD YOU RUB?
No! Perfume likes to be left to settle atom-by-atom on your skin, to gently diffuse and reveal itself to you and the world in it’s own time. Rubbing it may encourage it to vanish faster than if you leave it to its own devices.
TIP 4: LET IT BREATHE
Perfume likes to breathe on your skin and gently immerse itself into the air around you. So, if you squirt behind your knees and then cover up, that heavenly scent will stay in your tights and not get to be unleashed on the world.
TIP 5: HOW TO KEEP IT
Where you store your perfume will factor into its lifespan. The heat and humidity of a bathroom or sunny bedroom may cause it to lose its scent quicker. The best places to pop it are somewhere cool, away from radiators and sunbeams.
