Find your fragrance

Welcome to the mysterious world of fragrance. We’re here to help you unravel the mystery of your nose and find your fragrance. There are some very good reasons why human smell is so powerful and why our experience of scent is so personal. Those wise Ancient Egyptians revered the nose as the most important of all orifices. Turns out our clever schnozzles can detect 10,000 more smells than the tongue can detect tastes. Smell was the first sense to develop in our ancient brains and it’s wired to the emotional part of our brain that connects to our memory. So, let’s help unleash your nose power.

Compare by scent

Did you know there are such things as ‘fragrance families’? Yep. Just like colours, scents can be grouped together according to how closely related they are – and even matched with complementary scents, just like colours. Fragrance families can be split into four main groups – fresh, floral, warm and woody – each having distinct characteristics. You’ll find your schnozzle gravitates towards one scent family over another without much help from your conscious brain. So, go with this instinctual response and sniff out scents that belong to your nose’s favourite family. Have a nose round our Fragrance Finder for some inspiration.

White Musk

Sensual

Do you dream of awakening your sensuality and self-confidence? Both are powerful, complex, beautiful and ever-changing things that should be celebrated. White Musk® does just that, it’s a sensual musky mix of clean aldehydes, jasmine absolute and lily of the valley. A spritz of its refreshingly light and beautifully floral notes is the reminder we all need that we have the power to define ourselves. Its notes remind us all day of our self-love, self-expression and strength. Your body, your power.

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White Musk Flora

FLORAL

Is your happy place walking into a florist and burying your nose in a bunch of pillowy peonies? Or do you daydream of lying in a field of wildflowers on a summer’s day, just breathing in the sweet, perfume aromas? If either of those are a yes, then that’s a good indicator that ‘floral’ is your family of scents. White Musk® Flora blends uplifting notes of bergamot with a blooming bouquet of roses and lily of the valley for a fresh, modern twist of our iconic White Musk® fragrance. Heaven scent.

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White Musk L'eau

FRESH

Does your imagination perk up when you dream of wandering through a lemon grove to find a hidden coastal cove with the ocean lashing against the rocks? If that’s the case, you might find your nose is pointing you in the direction of invigorating ‘fresh’ scents with ‘fruity’ twists. Look no further than our refreshingly light and fruity blend – White Musk® L’Eau. This uplifting megastar has notes of anisic tarragon and lily of the valley.

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Black Musk

WARM

Do you shut your eyes and whisk yourself off to somewhere warm that’s full of rich scents, opulence, spices and deep florals? If your nose is twitching, it’s possible you’re being seduced by the warm and spicy fragrance family. Discover our dark and addictive Black Musk scent, with captivating notes of spicy pink pepper and creamy ylang-ylang, combined with fierce musk and a sensuous vanilla base. It’ll leave you feeling empowered and believing your own hype.

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How to layer fragrance

HOW TO LAYER FRAGRANCES

You can now customise your fragrance to fit every element of you. Our new fragrance toppers - White Musk® Elements, are made to be layered on top of our original White Musk® fragrance, so that you can play with the notes you love and make them more ‘you’. There are three to choose from:

  • White Musk® Radical

Layer your Musk with citrus-green and earthy notes.

  • White Musk® Lover

Warm up your Musk with spicy and colourful notes.

  • White Musk® Free

Cool down your Musk with fresh and mineral notes.

Wear your signature scent in a brand new way.

How to pick the right fragrance?

Choosing a scent for yourself or someone you love can be tricky, but fear not, we’re here to help you train your nose to start matching fragrances to a mood, a person or an important event. First, open your senses to identify your favourite family scent. Smell evokes powerful emotional responses – triggering feelings of happiness, sadness, excitement or calm. Now that you’ve become a perfumer’s nose, it is time to learn the ins and outs of fragrance concentration and pick your preferred fragrance type. Eau de toilette or Eau de parfum will no longer hold any secrets for you. Read our tips to find your signature scent or choose the perfect fragrance gift for a special someone.

Compare by scent

Did you know there are such things as ‘scent families’? Yep. Just like colours, scents can be grouped together according to how closely related they are – and even matched with complementary scents, just like colours. Scent families are broken up into four main groups – floral, oriental, woody and fresh – each having distinct characteristics. You’ll find your schnozzle gravitates towards one scent family over another without much help from your conscious brain. So, go with this instinctual response and sniff out scents that belong to your nose’s favourite family. Have a nose round our Fragrance Finder for some inspiration.

THE BODY SHOP JAPANESE CHERRY BLOSSOM EAU DE TOILETTE

Floral perfume

Is your happy place walking into a florist and sniffing freshly cut lilies up close, (being careful not to get poked with pollen!), or sticking your nose into a luscious velvety rose? If yes, that’s a good indicator that ‘floral perfume’ is your family of scents. Your nose might think it’s been teleported to a pink-petalled paradise with our Japanese Cherry Blossom Eau de Toilette, exquisitely infused with hand-picked Japanese cherry blossom petals, sweet magnolia and hinoki wood – a little earthy comfort to complement the feminine florals.

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WHITE MUSK LEAU EAU DE TOILETTE

Fresh (& Floral)

Does your imagination perk up when you dream of wandering through a lemon grove to find a hidden coastal cove with the ocean lashing against the rocks? If that’s the case, you might find your nose is pointing you in the direction of invigorating ‘fresh’ scents with ‘fruity’ twists. Look no further than our signature scent that’s been around since 1981 – White Musk® L’eau Eau de Toilette. This uplifting megastar is a floral blend of lily of the valley, jasmine and rose essence, sweetened with succulent pear for a fruity wink.

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The Body Shop Black Musk Night Bloom

Oriental perfume

Do you shut your eyes and whisk yourself off on exotic adventures in vibrant markets full of intoxicating herbs and spices by day, and secret oriental gardens by night? If your nose is twitching, it’s possible you’re being seduced by the opulent ‘oriental perfume’ family. Beckoning you over first is our Black Musk Night Bloom Eau de Toilette – inspired by flowers that bloom at night revealing secret scents. This passionate beauty combines heavenly ylang ylang and sweet heliotrope blended with juicy red berries and warm musk – divine.

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