HOW CAN POLLUTION AFFECT YOUR SKIN?

CITY LIFE CAN BE A WHIRLWIND OF EXCITEMENT, BUT THE PACE AND POLLUTION CAN TAKE ITS TOLL ON YOUR COMPLEXION.

As you’ve probably heard, pollution is believed to have potentially harmful effects on our skin, producing ‘free radicals’ and accelerating the skin ageing process. City types, listen up: stand up for your skin in the modern metropolis with our anti-pollution skincare.

HOW CAN POLLUTION AFFECT YOUR SKIN?

Pollution isn’t just bad for general health. We’re just starting to understand the negative effect of pollution on our planet and bodies, and we know that like sun exposure, it’s causing our skin some serious problems.

Smoke, smog and sunlight can create ‘free radicals’; age-accelerating particles that sap the skin’s natural ability to act as a protective barrier. Exposure to pollution can weaken the skin, leading it to appear dull, fragile and lacking in radiance. But for us city-dwellers, it’s tough to avoid.

Particularly if you live in a high-pollution area, thorough daily cleansing is vital. Help keep skin healthy and hydrated with our anti-pollution skincare routine.

HOW ELSE CAN CITY LIFE AFFECT YOUR SKIN?

HARD WATER

Hard water contains chemicals, like calcium and magnesium, which may irritate the skin by disrupting the balance of your natural barrier. This can deplete moisture and nourishment, leaving skin dry, unprotected and exposed to UV radicals and external elements.

STRESS

When the body is stressed it becomes tense and absorbs less water, vitamins and vital nutrients, which can result in dehydrated, depleted skin in need of vitality. It can also affect our hormonal balance by exacerbating the production of sebum, which can result in blemishes and breakouts.

TECHNOLOGY

Using your computer for 8+ hours each day can strain your eyesight, which can increase tiredness and tension. Try turning down the brightness of your screen and resting your eyes regularly throughout the day and during lunchtimes.

DIET

Wholefoods high in antioxidants, like avocados, artichokes and acai berries, help your skin defend against free radicals. Staying hydrated is also important. Drink 1-2 litres of water each day to keep mind, body and metabolism in optimal condition.

REVIVE DULL SKIN WITH OUR ANTI-POLLUTION MASK

Our creamy and cooling Japanese Matcha Tea Pollution Clearing Mask deeply purifies and exfoliates skin to remove any build-up of city pollutants. Facial and Body Care Expert, Vanda Serrador, shows us how to reveal radiant younger-looking skin in her anti-pollution face mask tutorial.

Step 1

After cleansing, apply an even layer of our Japanese Matcha Tea Pollution Clearing Mask to clean, dry skin using our Facial Mask Brush. Use a circular motion to ensure every bit of your skin is covered.

Step 2

Leave for 5-10 minutes and relax!

Step 3

Remove the mask with a soft cloth soaked in warm water.

Step 4

For added exfoliation, wet your fingertips and gently rub the mask in circular motions before rinsing.

Step 5

Choose a toner for your skin type to remove any last traces of mask and help tighten your pores.

HEALTHY SKINCARE ROUTINE

STEP 1: PEEL

After cleansing, dry skin thoroughly and gently lift away pollutants, impurities and dead skin cells with our Drops of Youth™ Youth Liquid Peel.

STEP 2: TARGET

Help skin bounce back with the Drops of Youth™ Youth Concentrate. Apply a few drops morning and night for fresher, bouncier, healthier-looking skin.

STEP 3: MASK

For an extra boost of anti-pollution power, try our Japanese Matcha Tea Pollution Clearing Mask once or twice a week. Watch our tutorial below to see how our resident expert applies our anti-pollution mask. Careful not to use it on the same day as your Drops of Youth™ Youth Liquid Peel, though – it may be too much for your skin.

STEP 4: PROTECT & MOISTURISE

Finish with a layer of our iconic Vitamin E Moisture Cream. Suitable for all skin types, even dry skin, it’s boosted with hyaluronic acid and helps lock in moisture and ward off dryness.

Treat your skin a couple of times a week to our Recipes of Nature Expert Face Masks. This line up of skin-loving masks has something to target all skin types and concerns, from our glow-giving Himalayan Charcoal Purifying Glow Mask to our refreshing, dewy British Rose Fresh Plumping Mask.

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