Feels like skincare, works like a primer. Our new serum hybrid offers to prep your skin for fresh, long-lasting makeup and at the same time leaves your skin feeling plumped with moisture, softer and instantly hydrated.

Enriched with hyaluronic acid, hemp seed oil and Community Fair Trade organic aloe vera from Mexico, our multi-tasker gives you the benefits of a serum and the protection of a primer, by combining two steps in one, simplifying your routine.

It retains and locks in moisture for 24 hours and helps protects your skin from effects of daily environmental aggressors, like weather dryness and pollutants. And the best part? It also creates a smooth and even canvas for makeup application, so that you can enjoy sweat resistant and smudge-proof makeup, to look good for up to 12 hours. The serum-in primer helps prevent makeup from settling into fine lines or pores, giving your skin a smooth supple feeling without any grease or stickiness.

At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trailed and tested our serum primer hybrid on a diverse panel of six Fitzpatrick scale tones across 112 people from different genders, age groups, and with different skin tones and skin types, to ensure the product performs well on everyone. 

After one use: 

Our packaging has had a bit of a makeover too. At The Body Shop, we’re always striving to be the most sustainable business we can be. So, our Hemp Serum-in-Primer now sits in a fully recyclable* glass bottle (20% PCR glass).

* Where local facilities allow. The pipette is not recyclable due to the mix of materials.

• Extends makeup wear for up to 12 hours
• Skin feels plumped with 24h moisture
• Helps protects skin from daily environmental aggressors
• Sweat resistant and smudge-proof makeup
• Enriched with 97% ingredients of natural origin
• Dermatologically tested
• Non-comedogenic
• Certified by The Vegan Society
 
• Suitable for all skin types including sensitive skin