Our trade helps support local producers living in a rural area of Ecuador with limited work opportunities. The El Guabo association are enabling small-holder farmers to compete against big banana plantations. They are also committed to raising living standards for the community by investing in education, healthcare and water purification facilities.
Soils have been heavily affected by conventional banana farming, so El Guabo are encouraging more farmers to grow their bananas organically to help reduce environmental impact. As a sustainable business, The Body Shop also strives to minimize waste by using the bananas that wouldn’t sell to the food industry because they are the wrong shape and size.