OUR CRUELTY-FREE MAKEUP PROMISE
WE ARE, AND ALWAYS WILL BE, FOREVER AGAINST ANIMAL TESTING. THROUGH OUR PARTNERSHIPS AND PRACTICES, WANT TO BAN THE CRUEL PRACTICE OF ANIMAL TESTING IN COSMETICS.
We are firm believers in cruelty-free makeup and have been fighting for the rights of animals since 1989. Approximately 80% of countries currently have no laws around animal testing, and together with our friends at Cruelty Free International, we are committed to a promise that makeup products should be 100% cruelty-free. Our Forever Against Animal Testing campaign is working towards a worldwide ban on animal tested cosmetics forever.
WHAT WE’VE ACHIEVED SO FAR
HOW IS OUR CRUELTY-FREE MAKEUP TESTED?
Our products undergo extensive testing to ensure they’re safe, effective and animal-friendly. We use 4 testing methods involving computer data and laboratory-created tissues. All cosmetic brands can adopt these kinds of animal-friendly testing methods.
In-silico (computer-based) analysis uses readily available, existing data to help us to assess the suitability of similar materials through extrapolation.
Laboratory-produced skin is grown from human skin cells. It allows us to conduct safety checks on cells that react in virtually the same way as human skin, without harming any people or animals.
Finally, to ensure good tolerance on people, we will often test our products using patch testing. This involves placing a very small amount of product on a person's skin to ensure that it is safe and effective, usually at the final stage of testing a new formula.
We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.
CRUELTY-FREE ORGANISATIONS
Here is the list of some globally recognised organisations, who share our pledge of a worldwide ban on animal testing on cosmetics.
THE LATEST FROM AROUND THE WORLD
Since presenting our petition to the UN in 2018, countries around the world are taking steps to change their policies on animal testing in cosmetics, will the full support of our local teams.
AUSTRALIA
The Australian government has ended its reliance on new animal test data for ingredients in cosmetics.
CANADA
In 2023, the Canadian government passed measures to ban animal testing for cosmetic purposes.
European Union
The Body Shop and Cruelty Free International partnered up with Dove and PETA, as well as over 100 animal rights groups to secure 1,217,916 signatures for a European Citizens Initiative, calling for the end of animal testing in Europe.
TAIWAN
Cosmetic animal testing restrictions have come into force.
CHINA
Regulators have launched consultations on an animal testing waiver for imported, non-special use cosmetics. Bulldog has become the first international brand to sell in China as part of the Cruelty Free International Leaping Bunny pilot programme.
VIRGINIA, USA
The Cruelty Free Cosmetics Act has passed the Senate.
HAWAII, USA
The Cruelty Free Cosmetics Act has passed the House and moves on to the Senate for consideration.
NEVADA, USA
The Cruelty Free Cosmetics Act has been signed into law!
ILLINOIS, USA
The Illinois Humane Cosmetics bill has been signed into law!
CALIFORNIA, USA
The Cruelty Free Cosmetics Act has been signed into law!
MARYLAND, USA
The Cruelty Free Cosmetics Act has passed the Senate moves to the House for consideration.
MEXICO
The Senate has voted to outlaw animal testing in cosmetics, as well as the manufacture, import or marketing of cosmetics tested on animals anywhere in the world after the law comes into force. The bill will now move on to the next stage of the legislative process in the Chamber of Deputies.
USA
The new federal Humane Cosmetics Act has been introduced in the US House and the US Senate, to end animal testing in cosmetics across the entire United States.