The rainforests and the animals that live within them are a gift from the planet, but it’s up to us to protect them. So building on the success of our summer Bio-Bridges campaign in Vietnam, this Christmas we’re giving something back.
Over the coming months, participating The Body Shop stores will make a contribution of 4p for every specially selected Christmas gift and novelty sponge you buy in our stores or websites to help protect the rainforests- take a look at which gifts are included below.
We’re aiming to raise £200,000 this year, which will be split between the three countries. 58% will continue to support our original project in Vietnam, while 42% will be split equally between Bio-Bridge and animal protection projects in Indonesia & Malaysia. Since launching, we’ve been able to secure 11,262,651 square metres of Bio-Bridges. Our goal is to raise 14 million square metres worth of funds by the end of 2016.
WHERE IN THE WORLD
This Christmas we’re aiming to help protect some of the world’s most endangered rainforest animals. In Vietnam we’ll be seeking to protect our good pal Reggie the Red-shanked Douc. In Indonesia we’ll be working on a forest management plan to protect critically endangered Sumatran orangutans and tigers. And in Malaysia, we’ll be working to protect green corridors that help endangered Malayan tigers and Asian elephants.
Here we will help fund the protection of the Khe Nuoc Trong forest with 1 square metre protected with each specially selected Christmas gift or sponge purchased. Funds will also be allocated to species surveys and community engagement projects to raise local awareness of the endangered species in particular the Red-shanked Douc like our pal Reggie.
Funds here will support the establishment of a Forest Management Unit in Sumatra to help protect the southernmost population of critically endangered orangutans and other endangered species, like the Sumatran Tiger, in the Batang Toru forest.
In Malaysia we will be working with partners to prevent habitat fragmentation, the greatest threat to endangered animals, like the Malayan Tiger and Asian Elephant. Our Bio-Bridge will help allow critically endangered wildlife to roam in a larger protected landscape of Endau Rompin.
WHAT IS A BIO-BRIDGE?
This Christmas we’re building Bio-Bridges to help protect the rainforest. Bio-Bridges are restored wildlife corridors within damaged landscapes that help endangered species reconnect, enabling them and local communities to live more sustainably. We want you to feel good inside and out, knowing you’re helping improve the livelihoods of local people and help endangered animals like Reggie, the Red-shanked Douc.
Reggie is a Red-shanked Douc. Found in the Khe Nuoc Trong rainforest, he is on the IUCN (International Union for Conservation of Nature) red list of endangered species. This Christmas we honour him with our Reggie Bath Sponge! But it’s not just Reggie we’re helping find love. We’re helping endangered creatures including Sumatran Orangutans, Asian elephants, Sumatran Tigers and Malayan Tigers meet their match too!
Indonesia – Orangutan Land Trust
The Orangutan Land Trust focuses on supporting the preservation, restoration and protection of forests in the areas where orangutans naturally exist or have existed in the past. The main aim is to ensure that there are safe forest areas set aside for orangutans and other species which accompany them within their habitat to form a healthy ecosystem
Vietnam – World Land Trust
The World Land Trust (WLT) is an international conservation charity, which protects the world’s most biologically important and threatened habitats acre by acre. Since its foundation in 1989, WLT has funded partner organisations around the world to create reserves, and give permanent protection to habitats and wildlife. The Body Shop has a relationship with WLT dating back many years.
Malaysia – Wildlife Conservation Society
Wildlife Conservation Society-Malaysia (WCS-MY) is a Country Program of Wildlife Conservation Society (WCS), an international conservation charity. WCS's goal is to conserve the world's largest wild places in 15 priority regions, home to more than 50% of the world's biodiversity
WHICH GIFTS COUNT
This year all pre-filled Christmas gifts and of course our Reggie inspired bath sponges are participating in the campaign. What better excuse to go wild this Christmas?